The Global Household Appliances segment registered Market value of USD 293,784.56 Million in 2020
The indicator recorded a historical growth (CAGR) of 3.62% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Global Household Products
The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish.
The Global household products market registered moderate growth during the review period (2014-2018). The growth of the market is expected to accelerate over the period (2018-2023).
Increasing disposable income and rapid urbanization are the primary factors supporting the growth of this market. Furthermore, these positive factors encouraged consumers to spend on premium household products. Additionally, the rising trend of small single-family coupled with conventional household units is driving the demand for household products. Moreover, the rising cleanliness and hygiene trend are creating the demand for greener household products.
Category segmentation
Paper Products is the largest segment of the global household products market, accounting for the largest share of the market's total value.
The Textile washing products segment accounts for the second-largest share of the market.
Geography segmentation
Asia-Pacific accounts for the largest share of the global household products market value.
Europe accounts for the second-largest share of the global market.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the global household products market, accounting for the largest share of the total market's value.
Convenience Stores account for the second-largest share of the market.
Company profile
Procter & Gamble Co (P&G) manufactures, markets, and sells various beauty, health, fabric, home, baby, feminine, family, and personal care products. The company's products include conditioners, shampoo, male and female blades and razors, toothbrushes, toothpaste, dish-washing liquids, detergents, surface cleaners and air fresheners. It also offers baby wipes, diapers and pants, paper towels, tissues and toilet papers.
Unilever N.V. (Unilever) is a producer and marketer of fast-moving consumer goods such as food, beverages, home care products, and health and wellbeing products. It markets its products under various brands including Knorr, Hellmann’s, Lipton, Wall’s, Becel, Blue Band, Omo, Lux, Dove, Rexona, Surf Excel, Comfort, Sunsilk, Pureit, Suave and Axe, for a few.
S.C. Johnson & Son Inc
S.C. Johnson & Son Inc (SCJ) manufactures and markets household products. The company’s product portfolio comprises home cleaning, home storage, air care, pest control, auto care, shoe care and professional products. SCJ markets products under Pledge, OFF, Mr. Muscle, Scrubbing Bubbles, Glade, Tana, Oust, Autan, Baygon, Grand Prix, AllOut, Kiwi, Raid, Ziploc, Saran and Windex brand names.
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