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The Market value of Home Improvement & Gardening Products Segment in Australia (2021 - 2029, USD Millions)

  • The Home Improvement & Gardening Products segment in Australia registered Market value of USD 16,921.04 Millions in 2024

  • The indicator recorded a historical decline (CAGR) of 2.85% between 2021 to 2024, and is expected to grow by...

  • GlobalData projects the indicator to grow at a CAGR of...

The Market value of Home Improvement & Gardening Products Segment in Australia (2021 - 2029, USD Millions)

Published: Feb 2025
Source: GlobalData

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The Market value of Home Improvement & Gardening Products Segment in Australia (2018 - 2026, USD Millions)

Home Improvement & Gardening Products Segment in Australia

The Australian home and garden products retail market achieved slow to moderate growth between 2017 and 2019; however, in 2020 the market saw a significant acceleration on the growth rates seen in the previous three years. Moderate growth is anticipated over the remainder of the forecast period to 2025. In contrast to many other retail sectors, the home and garden product retail market has been resilient to the impact of the COVID-19 pandemic in 2020. The Australian government has implemented a strict coronavirus elimination strategy throughout the pandemic, quickly responding to any virus outbreaks with snap lockdown measures in which citizens are unable to leave their homes for non-essential reasons. On the one hand, this has meant that consumers have spent more time living and working at home this year, boosting demand for home and garden products as they seek to create a pleasant and comfortable environment. This has boosted growth in the market. In addition, Australia’s tough coronavirus response has meant that many parts of the country have spent long periods of time not under lockdown. This has increased footfall in physical retail stores, which have been able to stay open for much of the year, further supporting market growth.

Category segmentation

Home improvement & gardening products are categorized into two major segments - Gardening & outdoor living and Home improvement. Home improvement is the largest segment of the home & garden product retail market in Australia.

Gardening and outdoor living: Includes garden buildings, manual and electric garden tools, garden utensils, outdoor living products (garden furniture, barbecues, ornaments), and plants and growing media (compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees).

Home improvement: Includes decorating materials (paint, varnish, wall tiles, wallpaper), electricals hardware (alarms, light fittings, plugs, switches), hardware (brackets, locks, nails, bolts, nuts, etc.), other materials (adhesive, aggregates, boards, cement, doors, window frames, glass, bricks, timber, etc.), and manual & power tools.

Competitive landscape

The Australian home and garden product market experienced a boom in growth in 2020 as consumers took COVID-19 stay-at-home measures as an opportunity to undertake home and garden improvement projects. This has helped to ease rivalry in the market, with many leading companies enjoying substantial sales growth over the year. However, 2021 appears set to be a more challenging year as the lasting impact of the pandemic is felt, which will make for a more difficult operating environment for market players. As a result, leading players are currently focusing on enhancing both their digital and in-store offerings to attract customers and boost sales.

Market distribution

Home Improvement and Gardening Specialists form the leading distribution channel in the Australian home & garden product retail market.

Who are the leading players?

Wesfarmers Ltd

Metcash Ltd

Harvey Norman Holdings Ltd

Inter IKEA Systems BV

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