The Home Improvement & Gardening Products segment in Japan registered Market value of USD 37,495.51 Millions in 2024
The indicator recorded a historical decline (CAGR) of 9.12% between 2021 to 2024, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
The Market value of Home Improvement & Gardening Products Segment in Japan (2018 - 2026, USD Millions)
Home Improvement & Gardening Products Segment in Japan
Growth in the Japanese home and garden products retail market has been sluggish in the historic period; however, growth accelerated in 2020 as consumers used COVID-19 mandated stay-at-home measures as an opportunity to undertake home and garden improvement projects. The market is expected to slow down again during the forecast period, with sluggish growth anticipated overall. In contrast to many other retail sectors, the home and garden product retail market has been resilient to the impact of the COVID-19 pandemic. Following the first confirmed case of the virus in the country in early 2020, Japanese authorities responded by implementing a nationwide lockdown in which all non-essential travel was restricted, and non-essential businesses and industries were forced to close. In addition, many employees were instructed to work from home where possible. With consumers spending more time at living and working home, this has boosted demand for home and garden improvement products as they strive to create a pleasant and comfortable working environment. Many consumers have also had to transform spare rooms into office spaces, necessitating decorating materials, storage units, and hardware. This has boosted growth in the Japanese apparel retail market over the year.
Category segmentation
Home improvement & gardening products are categorized into two major segments - Gardening and outdoor living and Home improvement.
Gardening and outdoor living: Includes garden buildings, manual and electric garden tools, garden utensils, outdoor living products (garden furniture, barbecues, ornaments), and plants and growing media (compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees).
Home improvement: Includes decorating materials (paint, varnish, wall tiles, wallpaper), electricals hardware (alarms, light fittings, plugs, switches), hardware (brackets, locks, nails, bolts, nuts, etc.), other materials (adhesive, aggregates, boards, cement, doors, window frames, glass, bricks, timber, etc.), and manual & power tools.
Competitive landscape
The market players in the home and garden products market range from very large international companies (such as Nitori Holdings and IKEA) to smaller independent retailers. Many players within the market are diversified retailers, such as department stores, or mass-market retailers which are not critically reliant upon homeware sales, thus easing rivalry. Competition is boosted by the plurality of competitors in this market, as well as the presence of strong incumbents. Although players may differentiate themselves primarily through the products they stock, retailers may also offer additional services, such as free or low-cost home delivery, timber cutting, or the ability to offer guidance on practical DIY techniques.
Geography segmentation
Japan is the second-largest market, after China in Asia home improvement & gardening products.
Market distribution
Home improvement and gardening specialists form the leading distribution channel in the Japanese home & garden product retail market.
Who are the leading players?
IKEA
United States of America
United States of America
China
Germany
United States of America
United States of America
Germany
United States of America
United States of America
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