The Household Appliances segment in Japan registered Market value of USD 22,320.61 Millions in 2024
The indicator recorded a historical decline (CAGR) of 7.62% between 2021 to 2024, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Household Products in Japan
The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish.
The Japanese household products market registered moderate growth during the review period (2014-2018). The growth of the market is expected to decelerate over the forecast period (2018-2026). Unstable economic conditions during the review period in the country impacted the market growth. However, rising consumer awareness about cleanliness and hygiene is boosting the demand for environmentally friendly and non-toxic cleaning products. Moreover, improving consumer spending power in the country encouraged consumers to spend on premium household products.
Category segmentation
Textile washing products are the largest segment of the household products market in Japan, accounting for the largest share of the market's total value.
The Paper products segment accounts for a further second-largest share of the market.
Geography segmentation
Japan accounts for the second-largest share of the Asia-Pacific household products market value.
China accounts for the majority of the share of the Asia-Pacific market.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the Japanese household products market, accounting for the largest share of the total market's value.
Convenience Stores account for the second-largest share of the market.
Who are the leading players in the Japanese household products market?
Japan-based multinational Kao is the leading player in the Japanese household products market.
Japan-based multinational Lion Corp is the second leading player in the Japanese household products market.
Japan-based multinational Daio Paper Corp is the third leading player in the Japanese household products market.
Company profile
Kao Corporation (Kao or 'the company') is a consumer goods company that manufactures cosmetics, skin care, hair care, health care and home care products. It also manufactures chemicals such as surfactants, oleo chemicals, and toners and toner binders. The company caters its products to different industries including metal industry, automotive, lubricants, construction, electronics, food industry, pulp and paper industry and others. Kao markets its products under the brand names of Blaune, Attack, Guhl, Curel, Haiter, Biore, Jergens, Goldwell, Ban, EMAL, and Essential, Feather. It has operations across Europe, the Americas, and Asia Pacific. The company is headquartered in Tokyo, Japan.
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