The Household Appliances segment in United States of America registered Market value of USD 44,821.40 Millions in 2024
The indicator recorded a historical decline (CAGR) of 2.60% between 2021 to 2024, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Household Products in the United States
The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish.
The US household products market registered weak growth during the review period (2014-2018). The growth of the market is expected to accelerate over the period (2018-2026).
Positive economic conditions and increasing employment rate in the country are the factors supporting the market growth. Furthermore, increasing purchasing power encouraged consumer confidence to spend more on premium household products. Additionally, rising health and hygiene awareness among the consumers is creating the demand for greener household products, which is supporting the market growth.
Category segmentation
Paper Products is the largest segment of the household products market in the United States, accounting for the largest share of the market's total value.
The textile washing products segment accounts for the second-largest share of the market.
Geography segmentation
The United States accounts for a significant share of the global household products market value.
Asia-Pacific accounts for the largest share of the global market.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the United States household products market, accounting for the largest share of the total market's value.
Convenience Stores accounts for the second-largest share of the market.
Who are the leading players in the US household products market?
US-based multinational Procter & Gamble is the leading player in the US household products market.
US-based multinational Koch Industries, Inc. is the second leading player in the US household products market.
Germany-based multinational Henkel AG & Co. KGaA is the third leading player in the US household products market.
Company profile
The Procter & Gamble Co (P&G) manufactures, markets, and sells various beauty, health, fabric, home, baby, feminine, family, and personal care products. The company's products include conditioners, shampoo, male and female blades and razors, toothbrushes, toothpastes, dish-washing liquids, detergents, surface cleaners and air fresheners. It also offers baby wipes, diapers and pants, paper towels, tissues and toilet papers. P&G markets and sells these products under various brands such as Head & Shoulders, Tide, Ariel, Olay, Pantene, Pampers, Gillette, Braun, Fusion, Bounty, Vicks and Oral-B.
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