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The Sales of H&M Hennes & Mauritz AB in Germany (2017 - 2020, USD Million)

  • The Sales of H&M Hennes & Mauritz AB in Germany reached USD 3,614.75 Million in 2020

  • The indicator recorded a historical decline (CAGR) of 5.81% between 2017 to 2020

The Sales of H&M Hennes & Mauritz AB in Germany (2017 - 2020, USD Million)

Published: November 2021
Source: GlobalData

Apparel retail in Germany  

The apparel retail market includes baby clothing, toddler clothing and casual wear, essentials, formalwear, formalwear occasion, and outerwear for men, women, boys and girls; excludes sports-specific clothing. 

Online retail in Germany 

The Online retail market includes all sales within each category listed below, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks-and-mortar retailer. 

Company overview 

H & M Hennes & Mauritz AB (H&M)  

H & M Hennes & Mauritz AB (H&M) is involved in designing and retailing fashion apparel and accessories. Its products portfolio includes shorts, cardigans, sweaters, blazers suits, t-shirts, sweatshirts, shirts, shorts and swimwear, lingerie. The company also offers cosmetics and accessories such as jewelry, hats and gloves, belts and suspenders, home textiles, homeware, sunglasses, and watches. H&M offers these products under brand names such as H&M, AFound, COS, Monki, Weekday, Sellpy, Arket and & Other Stories. Apart from selling in-store, it offers products through various e-commerce channels. The company’s operations are spread across Europe, Africa, the Americas, Asia, and Oceania. H&M is headquartered in Stockholm, Sweden. 

H & M Hennes & Mauritz AB (H & M) is a designer, manufacturer and seller of garments, accessories, footwear, cosmetics, home textiles and homeware. The company offers products such as shirts, jeans, hoodies, cardigans, suits, jackets, swimwear, and shorts. It provides accessories such as hats, bags, jewelry, sunglasses, gloves, belts and suspenders and sportswear. Additionally, it offers cosmetics, home decor products for the living room, outdoor, bedroom, bathroom, kitchen, and children’s room. 

H&M conducts business through leased store premises, and through franchises in certain markets.  

Products & services 

H&M is engaged in designing and retailing fashion apparel and accessories. The company's major products, services and brands include the following: 

Products: 

  • Tops 
  • Dresses 
  • Jumpsuits 
  • Basics 
  • Pants 
  • Skirts and blouses 

Brands: 

  • H&M 
  • H&M Home 
  • Arket 
  • AFound 
  • COS 

Services: 

  • Online Retail Services 
  • Click and Collect 
  • Scan and Buy 

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