The Cosmetics & Toiletries segment in China registered Market value of USD 99,449.91 Millions in 2023
The indicator recorded a historical growth (CAGR) of 1.48% between 2020 to 2023, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Male Toiletries market in China
The Chinese male toiletries market grew by a significant share in 2019.
The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, men's post-shave cosmetics and men's pre-shave cosmetics. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The Chinese male toiletries market registered strong growth during the review period (2015-2019). The growth of the market was expected to decelerate over the forecast period (2019-2024), and the COVID-19 outbreak is expected to negatively impact the performance of the market particularly in 2020.
China's urban populations, predominantly millennials, are placing increasing importance on their personal appearance, thereby supporting the male toiletries market growth. Moreover, demand for premium products is increasing due to rapid urbanization and rising disposable incomes. Furthermore, manufacturers are focusing on offering products that cater to this population group.
Category segmentation
Men`s disposable razors & blades are the largest segments of the male toiletries market in China, accounting for a majority of the share of the market's total value.
The Pre-shave cosmetics - men`s segment accounts for the second-largest category in the market.
Geography segmentation
China accounts for the third-largest share of the Asia-Pacific male toiletries market value.
Japan accounts for the largest share in the Asia-Pacific market.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the Chinese male toiletries market.
E-retailers is the second largest leading distribution channel.
Who are the leading players in the Chinese male toiletries market?
US-based multinational Procter & Gamble is the leading player in the Chinese male toiletries market.
US-based multinational Edgewell Personal Care Brands, LLC is the second leading player in the Chinese male toiletries market.
France-based multinational Societe Bic is the third leading player in the Chinese male toiletries market.
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