The Cosmetics & Toiletries segment in United States of America registered Market value of USD 109,070.18 Millions in 2023
The indicator recorded a historical growth (CAGR) of 6.97% between 2020 to 2023, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Male Toiletries market in the United States
The United States male toiletries market grew by a significant share in 2019.
The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, men's post-shave cosmetics and men's pre-shave cosmetics.
Impact of COVID-19 on mail toiletries segment in the USA
The US male toiletries market recorded moderate growth during the review period (2015-2019). The growth of the market was expected to accelerate over the forecast period (2019-2024), however, the COVID-19 outbreak is expected to negatively impact the performance of the market particularly in 2020. In the US, the improving economic condition has helped to increase consumer purchasing power, which has supported the growth of the male toiletries market. The growing popularity of grooming among men, influenced by social media, is also creating opportunities for manufacturers. Consumers are increasingly choosing e-commerce as their retail channel of choice, which is aiding market growth as it allows consumers to choose their products quickly and easily and have them delivered straight to their door.
Category segmentation
Men's disposable razors & blades are the largest segments of the male toiletries market in the United States, accounting for a majority share of the market's total value.
The Aftershaves & colognes segment accounts for a further share in the market.
Geography segmentation
The United States accounts for a significant share of the global male toiletries market value.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the United States male toiletries market, accounting for a major share of the total market's value.
Parapharmacies/Drugstore’s account for a further significant share of the market.
Who are the leading players in the US male toiletries market?
US-based multinational Procter & Gamble is the leading player in the US male toiletries market.
US-based multinational Edgewell Personal Care Brands, LLC is the second largest player in the US male toiletries market.
UK-based multinational Unilever Inc. is the third largest player in the US male toiletries market.
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