The Cosmetics & Toiletries segment in India registered Market value of USD 17,346.45 Millions in 2023
The indicator recorded a historical growth (CAGR) of 3.35% between 2020 to 2023, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Male Toiletries market in India
The Indian male toiletries market grew by a significant share in 2019.
The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, men's post-shave cosmetics and men's pre-shave cosmetics. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
The Indian male toiletries market registered strong growth during the review period (2015-2019). The growth of the market was expected to decelerate over the forecast period (2019-2024), and the COVID-19 outbreak is expected to negatively impact the performance of the market particularly in 2020.
Growth in the market is being driven by rising urbanization, growing disposable incomes and the increasing popularity of social media. India has a young population which, coupled with increasing image-consciousness, provides opportunities for existing brands to expand and new brands to break into the market. More consumers are opting for e-commerce, and manufacturers are making their products available online, which in turn is aiding the market growth.
Category segmentation
Men`s disposable razors & blades are the largest segments of the male toiletries market in India, accounting for a majority of the share in the market's total value.
The Pre-shave cosmetics - men`s segment accounts for the second-largest male toiletries segment in the market.
Geography segmentation
India accounts for the second-largest share in the Asia-Pacific male toiletries market value.
Market distribution
Convenience Stores form the leading distribution channel in the Indian male toiletries market, accounting for the largest stake in the total market's value.
Hypermarkets & Supermarkets account for the second-largest distribution channel in the market.
Who are the leading players in the Indian male toiletries market?
US-based multinational Procter & Gamble is the leading player in the Indian male toiletries market.
South Africa-based multinational Super Max World is the second leading player in the Indian male toiletries market.
India-based multinational Malhotra Shaving Products (P) Ltd is the third leading player in the Indian male toiletries market.
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