The Household Appliances segment in India registered Market value of USD 12,058.34 Millions in 2023
The indicator recorded a historical growth (CAGR) of 14% between 2020 to 2023, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Household Products in India
The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish.
The Indian household products market registered strong growth during the period 2014-2018. The growth of the market is expected to decelerate over the period 2018-2026.
Rising disposable incomes, rapid urbanization and a large population are primarily contributing to the growth of the Indian household products market. Additionally, the rising standard of living coupled with the rising working women population is supporting the demand for utilities and housing products. Moreover, this trend is creating opportunities for the manufacturers to launch new household products in order to attract a huge customer base.
Category segmentation
Textile washing products are the largest segment of the household products market in India, accounting for the largest share of the market's total value.
The Insecticides segment accounts for the largest share of the market.
Geography segmentation
India accounts for a significant share of the Asia-Pacific household products market value.
China accounts for the largest share of the Asia-Pacific market.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the Indian household products market, accounting for the largest share of the total market's value.
Convenience Stores account for the second-largest share of the market.
Company profiles
Hindustan Unilever Limited (HUL or 'the company') is an Indian FMCG company. The company offers products such as soaps, detergent bars detergent powders, hair care, deodorants, talcum powder, color cosmetics, tea and coffee. It also offers products that include salt, bread, tomato and fruit-based products and frozen desserts.
Nirma Ltd
Nirma Ltd (Nirma) is engaged in the manufacturing of soaps, detergents, salt and scouring products. The company's product offerings include Super Nirma Detergent Cake, Nirma Popular Detergent Powder, Super Nirma Washing Powder, Nirma Washing Powder, Nima Rose, Nirma Beauty Soap and Nirma Lime Fresh Soap. It also provides LAB (linear alkyl benzene), sulfuric acid, vacuum evaporated iodized salt, soda ash, pure salt, glycerin and SSP (single super phosphate).
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