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Top Brands Sponsoring Athletics - As of May 2022

  • Nike is the top sponsor for athletics, with a total of 12 sponsorship deals
  • Puma became the second-largest sponsor for athletics, with six sponsorship deals
  • ASICS and Adidas also have significant exposure to the sport through their sponsorship deals

Overview of major brands sponsoring athletics

Nike

Nike, the global sporting goods company, has 12 active deals in athletics as per GlobalData’s Sponsorship database. Nike’s most recent sponsorship deal was announced in January 2022, worth $0.15 million. As per the deal, Nike announced the extension of its existing sponsorship with athlete Neeraj Chopra for a year.

As per GlobalData’s Sponsorship database, Nike signed another major deal with athlete Shelly-Ann-Fraser-Pryce worth $2.5 million for a period of one year. As per the agreement, Nike is to be the official supplier to the athlete. The deal is a renewal of an existing deal.

In 2014, Nike signed one of its highest sponsorship deals with USA Track & Field worth $450 million as per GlobalData’s Sponsorship database. The deal is a renewal of an existing deal. The twenty-two-year deal would enable Nike to be the exclusive sponsor and supplier of products to the USATF Team while being USATF's official sponsor in the footwear, apparel, and retail categories, and exclusive athletic footwear and apparel licensee within the running and route tracking/management app and social network category.

Puma

Puma, the sporting goods and equipment manufacturer company and has six active deals in athletics as per GlobalData’s Sponsorship database. Puma’s most recent sponsorship deal was signed with athlete Andre De Grasse worth $2.63 million. The deal was announced in January 2022 and would be in effect for one year. As per the deal, Puma will serve as an official supplier to the athlete. The deal is a renewal of an existing deal.

As per GlobalData’s Sponsorship database, Puma signed its highest sponsorship deal with the Norwegian Athletics Federation worth $5.25 million. The multi-year deal was announced in 2018 and as per the deal, Puma will serve as the official kit supplier to the players of the federation till 2024.

ASICS

ASICS, the sportswear company, has four active sponsorship deals currently under its portfolio in athletics as per GlobalData’s Sponsorship database.

As per GlobalData’s Sponsorship database, ASICS announced the extension of its existing sponsorship with Paris International Marathon worth $2.75 million. The multi-year deal was announced in September 2021, under which ASICS will have on-course brand exposure and will also be providing advice for choosing the right equipment and personalized training plans to the participants.

Access the entire sport sponsorship deals database, associated news & analysis, and much, much more in the Sport Intelligence Center Access the entire sport sponsorship deals database, associated news & analysis, and much, much more in the Sport Intelligence Center Click here
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