Overview of major brands sponsoring baseball
Rawlings
Rawlings, the manufacturer of sporting goods, has five active sponsorship deals in baseball as per GlobalData’s Sponsorship database. Rawlings signed a sponsorship deal with baseball player Prince Fielder, the deal was announced in 2015. As per the agreement, Rawlings became the official sponsor for the baseball player.
Fanatics
Fanatics, the online retail company has five active deals in baseball as per GlobalData’s Sponsorship database. Fanatic’s most recent sponsorship deal was announced in July 2021 with baseball player Shohei Ohtani which was valued at $4 million for a duration of two years.
As per GlobalData’s Sponsorship database, the largest baseball sponsorship was signed between Fanatics and Major League Baseball, which was valued at $170 million for a duration of ten years. The deal was announced in 2015, through this deal the retailer will be responsible for the league’s licensed products business from 2016 to 2033.
Topps
Topps, the toys and gaming company, has four active sponsorship deals currently under its portfolio in baseball as per GlobalData’s Sponsorship database.
As per GlobalData’s Sponsorship database, Topps most recently announced an extension of its existing deal with baseball player Kris Byrant, in a deal valued at $0.30 million. The deal was announced in January 2022 for a tenure of one year.
Wilson
Wilson, the Sports equipment manufacturer, has four active sponsorship deals currently under its portfolio in baseball as per GlobalData’s Sponsorship database.
As per GlobalData’s Sponsorship database, Wilson announced the extension of its current deal with baseball player Robinson Cano which was valued at $0.6 million for a duration of one year. The deal is a renewal of an existing sponsorship.
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