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LinkedIn Annual Revenue (2017 – 2021, $ Million)

  • LinkedIn's annual revenue in 2021 amounted to nearly $10 billion, an increase of roughly 27% when compared with the previous year
  • LinkedIn's revenue growth in 2021 was majorly driven by marketing solutions
  • LinkedIn generates revenue through its Talent Solutions, Marketing Solutions, Premium Subscriptions, Sales Solutions, and Learning Solutions

Overview of LinkedIn’s Annual Revenue:

On a year-over-year basis, LinkedIn's revenue has been steadily increasing since 2017. As of Q4 2021, LinkedIn had more than 774 million registered members from over 200 countries and territories and was the market leader in B2B advertising, professional hiring, corporate learning, and sales intelligence. The United States, Canada, Mexico, Chile, Colombia, Brazil, Europe, Turkey, India, the Chinese mainland, Indonesia, the Philippines, and Australia are some of the major countries that contribute to LinkedIn's revenue.

In 2021, LinkedIn's yearly revenue surpassed the $10 billion mark, a rise of almost 27% from the previous year, driven by marketing solutions.

LinkedIn revenue is mainly driven by demand from enterprises and professional organizations for subscriptions to talent solutions, learning solutions, sales solutions, and premium subscription offerings, as well as member engagement and the quality of the sponsored content delivered to those members to drive marketing solutions. Approximately 92% of B2B marketers use LinkedIn as their digital marketing strategy. The increased demand for advertising for the professional networking platform has thus surpassed the $10 billion revenue mark.

LinkedIn focuses on offering services that alter the hiring, marketing, selling, and learning processes for its users, around 93% of recruiters use LinkedIn to research and recruit candidates. LinkedIn also innovates how users connect and interact with one another, by making the LinkedIn feed more relevant, improving the mobile experience, and adding new video and chat features. In Q4 2021, conversations on LinkedIn climbed by 43% and around 39% of total LinkedIn users subscribed to LinkedIn premium.

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