Around 3 billion people play games worldwide, offering a massive opportunity for market players to grow their revenue pockets in the gaming industry. To compete with other gaming industry titans like Sony, Microsoft is actively looking for new growth prospects and searching for ways to obtain a competitive edge. Microsoft has appointed a new team to explore the potential of new game development companies in China. Until now, Microsoft has only enlisted big-name titles for its subscription catalog, but it is now considering independent studios with generous offers. Furthermore, Microsoft is also developing subscription services for PCs and handheld devices. These strategies will enable Microsoft to expand its customer base and compete with competitors such as Sony and Nintendo.
Growing Interest of Big Brands in the Chinese Game Development Industry
The increasing focus of major market players on the Chinese game development industry demonstrates the enormous capabilities of the Chinese gaming industry. Even though western brands currently dominate the majority of the market, the growing potential of Chinese companies is likely to provide fierce competition to the big western brands in the coming period.
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