The online advertising market (also known as online marketing, digital advertising or web advertising) refers to the amount of money spent by businesses to advertise their products online. The online advertising market is segmented into Ecommerce advertising, and Non-search & Search-based advertising. The United States being a country marked by extensive marketing and huge spending on advertising, the advertising industry is of substantial significance. The US is one of the world's largest advertising markets. The internet is used widely in the country, with 89.6% of the population having had access to it in 2020. Consumers continue to spend more time on the internet with its increasing speed and accessibility, notably on social networking sites, which have contributed the most to industry growth in recent years.
The Online Advertising market in the US recorded a market size of $129,660 million in 2021, up from $112,841 million in 2020. The Ecommerce advertising market has a 7% market share in the online advertising market, which is worth $9,890 million. The Search advertising segment leads the advertising market in the US with a 47% market share i.e. $61,524 million in 2021. The Non-search advertising segment has a market share of 44% with $58,245 million in market value.
The Google and Meta duopoly dominates the digital advertising sector in the US, accounting for the majority of worldwide internet advertising income. Both organizations receive far more website traffic than any other online platform, which enables them to attract enormous numbers of advertising customers.
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