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Traditional Advertising Market in North America by Medium (2021, by %)

  • The traditional advertisement market in North America ranks first among all regions, accounting for 51% of the global traditional advertisement market size in 2021
  • In 2021, the market size of the traditional advertisement in North America grew by  8%
  • The TV segment of traditional advertisements stood at $61 billion in 2021

Traditional advertising refers to the dissemination of commercial messages through media channels to a large audience. Film, television, magazines, newspapers, outdoor, and radio advertising are the various categories of traditional advertising.

The market for traditional advertisements in North America is dominated by the TV segment, which accounts for 60% of the region’s traditional advertisement market. The TV segment of traditional advertisements stood at $61 billion in 2021, followed by the Radio and Newspaper segments with 13% and 11%, respectively. The large size of traditional advertisement market is mainly because many new companies that enter the market prefer this mode of advertisement.

Traditional advertisement market in North America ranks first among all regions, accounting for 51% of the global traditional advertisement market size in 2021. This is due to the increase in the disposable income of consumers and their changing buying habits.

In 2021, the market size of the traditional advertisement in North America grew 8% following the recovery in consumer demand with the decline in COVID-19 cases, which led to offline and online businesses resuming their operations full scale.

The traditional advertisement market in North America registered negative growth of 5.2% during 2017–21. This explains the growth in alternative modes of advertisement, including digital advertising.

Companies globally reported a sharp decline in advertisement spending as the demand decreased owing to restrictions on non-essential services due to the outbreak of the pandemic in 2020.



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