Cheil Worldwide Inc. (Cheil) is an advertising and marketing company that provides strategic, creative, media, digital, and experimental solutions at different points of contact. As a percentage of overall revenue, digital revenue in FY2021 represented 50%.
The digital solution segment provides digital campaigns and marketing platform services with a high return on investments by targeting an audience with combined technology and creativity based on its expert insight into the digital marketing environment. Despite extraordinary challenges like the COVID-19 pandemic, high inflation, and rising energy, Cheil continued its efforts to accelerate digital transformation and expand global business. In order to expand its domestic market, the company has enhanced its capability of performance with existing clients and expanded its business into digital-oriented areas such areas game and IT platform companies.
The company’s 2021 consolidated revenue increased by 15.9% compared to FY2020, which was driven by sharp growth in its digital activities as the company continues to recover from the effects of COVID-19 pandemic restrictions, they have seen increases in revenue across its portfolio. The company has expanded marketing areas for its major clients located both in the Republic of Korea and North America. As a result, the company was able to record KRW1,280 billion in consolidated revenue.
Despite the COVID-19 pandemic's effects on the industry, Cheil’s digital media performed well with a high rate of revenue increase and achieved a higher growth rate than in the previous year 2020. As a result, the business continues to make good investments in strategic projects in FY2021, concentrating particularly on the growth of its digital infrastructure. To support long-term business growth, the company has improved its ability to use performance marketing and ad-tech.
Digital revenue as a percentage of overall revenue grew from 39% in FY2019 to 43% in FY2020. The company is focused much to invest in digital media in 2021 as there was fast growth in the digital sector and most effectively targeting the right consumers at the right time. The company operates 53 offices in 45 countries.
United Kingdom
Japan
United States of America
China
Japan
Germany
United States of America
China
United States of America
France
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