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JCDecaux SA: Share of Digital Revenue in Total Revenue (FY2018 – FY2021)

Industry: Advertising
Current: Company Performance

In 2021, digital revenue represented 26.9% of JCDecaux SA’s total revenue
JCDecaux has more than 35,000 digital screens operating in 63 countries in FY2021
Digital revenue for JCDecaux increased YoY in FY2021 owing to the expansion of digital assets

JCDecaux SA (JCDecaux) provides outdoor advertising services through street furniture, transport, and billboards. The company provides advertising services in various public transport systems such as airports, buses, metros, trams, and other mass transit systems. As a percentage of overall revenue, digital revenue in 2021 represented 26.9%, an increase of 12.1% from the previous year (FY2020).

The fast expansion of its digital assets around the world presents a real opportunity to improve its model. By FY2021, more than 35,000 digital screens are active in 63 countries.

JCDecaux: Share of Digital Revenue in Total Revenue

JCDecaux's 2021 total revenue increased by 18.7%, which was driven by sharp growth in its digital activities despite 2020 being the most challenging year in company history. Digital Out Of Home (DOOH) grew by around 73.8% in Q4 2021 and by around 33.2% in full-year 2021 to reach a record 26.9% of group revenue for 2021. The company maintained its focus on developing its automated data-driven planning and trading solutions, rolling out digital screens, and accelerating its digital transformation.

It is the most digitally advanced outdoor advertising company in the world, and this year (FY2022) it continued to speed up its digital transition by introducing new digital screens, creating an automated planning platform, and generating audience sales solutions based on qualitative data.

Digital revenue as a percentage of overall revenue decreased marginally from 25.2% in FY2019 to 24% in FY2020, due to continuous and more stringent mobility restrictions implemented in some large countries. The company activated all the levers available to ride out the pandemic like digital transformation, reduction of its cost base, and optimization of our resources. In FY2021, the company had 957,706 advertising panels in 3,518 cities in over 80 countries. The company anticipated that digital transformation to bring a value of over $100,000 billion to society and industry worldwide by 2025.

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