Clear Channel Outdoor Holdings (Clear Channel), is an outdoor advertising company that provides creative services to smaller advertisers. The company offers advertising services using traditional and digital display formats on roadside, urban, transit, and airport environment. It also provides advertising opportunities through street furniture displays and billboards. The company’s billboard category provides posters and bulletins. It serves business services, technology, beverage, travel, retail, entertainment, telecommunications, food and food products, and automotive accessories and equipment industries across North America, Europe, Latin America, and Asia.
The company has over 500,000 print and digital displays in 26 countries that are used to connect advertisers with millions of customers every month. It is one of the largest outdoor advertising companies in the world, operates more than 260 airport media programs globally, and has a presence in 28 of the top 50 US markets with major airports.
In 2021, Clear Channel Outdoor Holdings billboards were present at 504,500 locations worldwide. The annual revenue of the Billboard advertising business increased from $243.12 million in FY2020 to $329.59 million in FY2021 (an increase of 35.6% YoY), due to a rise in the sales of all of their products, particularly digital and print billboards. In 2021, the company had approximately 69,000 advertising displays in the Americas and approximately 430,000 advertising displays in Europe.
In 2021, America's revenue rose by 20.1% from 2020 to $196.6 million. Further, due to increasing traffic and their new advertising sponsorship agreement with the Port Authority of New York and New Jersey, revenue from airport displays rose by 29.5% to $160.3 million in 2021 from $123.8 million in 2020. Revenue from Europe increased by 25.4% in 2021 compared to 2020, to $204.5 million.
Bulletins: The largest and most effective standard-sized out-of-home media forms are bulletins, which are typically 14 feet high by 48 feet wide. The majority of them are situated near frequently used and highly visible major streets, significant commuting routes, and major crossroads.
Posters: Posters are frequently employed as a full market coverage medium for reach and frequency. Although they can come in a variety of sizes, they are typically 11 feet high by 23 feet wide. They are typically found in business districts along key and secondary routes close to points of sale, enabling advertising campaigns with more precise demographic targeting than those shown on bulletins.
Premiere displays: Premiere displays are creative cross-overs between posters and bulletins that use one or more poster panels with vinyl advertising stretched over them, that they developed as a replacement for their customers' focused marketing campaigns, combining the expressive power of bulletins with the expanded audience and regularity of posters.
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