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oOh!media: Share of Digital Revenue in Total Revenue (FY2018 – FY2021)

Industry: Advertising
Current: Company Performance

In 2021, digital revenue represented 57% of total revenue
oOh!media launched 378 new digital sites in key locations and 11 new road digitals in FY2021
The company invested over $30 million to upgrade its signage to digital screens

oOh!media Ltd (oOh!media) is a media company. It offers advertisers the platform to create engagement with audiences through its portfolio of physical assets, linked to online, mobile, and social media. Meanwhile, the company continues to digitalize assets in prime locations across its network as part of its sustained commitment to digital and data-led innovation in the sector. As a percentage of overall revenue, digital revenue in 2021 represented 57%, maintaining the same level as the previous year (FY2020).

By FY2021, the company launched 378 new digital sites in key locations, including 11 new road digitals and 21 new and upgraded Retail centers. oOh!media added over 30 digital locations to its metropolitan and regional roadside billboard portfolio during the year 2021.

oOh!media: Share of Digital Revenue in Total Revenue

The company’s extensive network of more than 37,000 digital and static asset locations includes roadsides, retail centers, airports, train stations, bus stops, office towers, cafes, bars, and universities. Digital revenue as a percentage of overall revenue decreased marginally from 60% in FY2019 to 57% in FY2020, due to a slight decline in the media revenue mix relative to non-media revenues.

In order to achieve good performance with double-digit revenue growth, oOh!media reported that it continues to undertake revenue growth strategies by utilizing its existing portfolio of assets and continuing digital investments in both screens and programmatic. Advertisers are capitalizing on the flexibility of digital out-of-home (DOOH) in a fluid environment with oOh!media having the largest quality digital network.

oOh!media have spent more than $30 million converting its signage to digital screens over the past 18 months, allowing it to provide clients with even more innovative marketing opportunities.

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