The Total mobile subscriptions of Telecom industry in Australia attained a value of 41,396.98 thousand in 2023
The industry recorded a historical growth (CAGR) of 4.79% between 2020 to 2023, and is expected to grow by ...
GlobalData projects the industry to grow at a CAGR of ...
The Total mobile subscriptions of Telecom industry in Australia recorded a single-digit YoY decline in 2020
The wireless telecommunication services market in Australia experienced healthy growth between 2017-2019, followed by a slight YoY in 2020.
Voice subscriptions had the highest volume in the Australian wireless telecommunication services market in 2020. Voice subscriptions was the most successful segment for the market in 2020. As consumers were forced to stay and work from home due to the coronavirus pandemic, they had to use their mobile phones to communicate, due to the lack of fixed line telephones. Voice contracts have been proven to be cheaper than fixed line contracts, increasing the subscriptions for the segment in 2020. On the other hand, consumers would rather use fixed line internet services rather mobile data services, due to the improved reliability and speed. This kept demand for data subscriptions at relatively low levels.
Impact of COVID-19 on mobile subscriptions
The wireless telecommunications services market has been affected by the COVID-19 outbreak in 2020. Consumers have been forced to stay and work from home. This situation increased demand for fixed line internet services, but it reduced demand for mobile data. Mobile data subscriptions have become a very important segment for the market, and demand for mobile data has been driving growth in the market. Therefore, the lower demand for mobile data in 2020 put pressure on the revenue and margins of the leading players.
Competitive Landscape
The Australian market experienced a decline in 2020. The wireless telecommunications market consists of four main leaders, Telstra, Singtel Optus, TPG Telecom and Amaysim Australia. The leading players are based Australia, demonstrating the strong presence of Australian players in the market. The majority of the market players have a diversified presence across the globe, which helps them mitigate the risks of operating in a single country. M&A activity has been weak in this market, especially during 2020, as the COVID-19 outbreak acted as a hostile environment, forcing leading players to prioritize their day-to-day activities; however, M&A activity for the biggest of the leading players, with immense financial power supporting their decisions, was moderate to strong.
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