The Average daily rate in Midscale hotels in United States of America, attained a value of USD 86.69 Million in 2020
The indicator recorded a historical decline CAGR of 4.50% between 2017 to 2020, and is expected to grow by ...
GlobalData projects the indicator to grow ...
Hotels & Motels in the United States
The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services.
Competitive landscape
The US hotels and motels industry is dominated by large chains that operate across the budget, mid-scale, and upscale segments. Large-scale players such as Wyndham Hotels and Resorts, Choice Hotels, Marriott, and Hilton dominate this industry but operate alongside a large number of smaller, independent competitors. However, small independent hotel numbers are starting to decline as leading players continue to upscale their operations and expand their soft brands to meet the needs of travelers looking for unique lodging experiences.
The leading players in this industry tend to operate a variety of brands to appeal to a larger number of consumers. All players in this industry face the growing threat posed by short-term rental companies such as Airbnb. The COVID-19 pandemic heightened competition amongst the leading players in 2020, all of which will be looking to take advantage of the rebound expected over the coming years.
Category segmentation
Room revenue is the largest segment of the hotels & motels industry in the United States, accounting for the largest share of the industry's total value.
The Non-room revenue segment accounts for the second-largest share of the industry.
Geography segmentation
The United States accounts for a significant share of the global hotels & motels industry value.
Asia-pacific accounts for the largest share of the global industry.
Leading hotels & motels company profiles in the United States
Wyndham Hotels and Resorts LLC
Wyndham Hotels and Resorts LLC (Wyndham) is a hospitality service provider that owns and operates hotels, resorts and restaurants. The company’s services include accommodations services, rooms and suites, dining services, online booking services, swimming pools, business center, dining and entertainment, health activities and sports, hotel info and services, and transportation and parking. It also provides wedding programs and meeting events.
The company operates hotels and resorts under the brand names Wyndham Guayaquil, Howard Johnson Hotel Guayaquil, Howard Johnson Hotel Loja, and Howard Johnson Hotel Quito. It operates in Guayaquil, Guayas, Loja and Quito, Ecuador. Wyndham Hotels and Resorts is headquartered in Parsippany, New Jersey, the US.
Choice Hotels International Inc
Choice Hotels International Inc (Choice Hotels) operates hotel properties in the US and globally. The company provides a wide range of hotel services in the economy, mid-scale, and upscale segments. It operates hotels under several brands such as Comfort Suites, Quality, Comfort Inn, Econo Lodge, Clarion, Sleep Inn, MainStay Suites, Rodeway Inn, Cambria hotels & suites, Suburban Extended Stay Hotel, WoodSpring Suites, Clarion Pointe, Everhome Suites, and Ascend Hotel Collection. It also develops and sells cloud-based technology products including inventory management, pricing and connectivity to non-franchised hoteliers and third-party channels through choice advantage. The company undertakes domestic franchising operations through direct franchising relationships, and it manages international franchise operations through direct franchising and master franchising.
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