The Number of establishments of Budget hotels in Italy, attained a value of 8,327 in 2023
The indicator recorded a historical decline (CAGR) of 0.54% between 2020 to 2023, and is expected to grow by ...
GlobalData projects the indicator to grow ...
The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services. The industry is detailed in both value and volume terms. Industry value consists of the total revenue generated by (a) rent that a guest pays for an occupied room and (b) other revenues, including revenue from food and beverages, telecommunications, health and leisure operations, and car rentals. Industry value is segmented by 'business' and 'leisure', where each is a measure of the revenues, as defined above, generated from guests staying for business or leisure purposes respectively. Industry volume consists of the number of establishments in a given country that provide paid lodging and full guest services. Industry volumes are segmented by 'budget', 'midscale', 'upscale' and 'luxury' hotels. 'Budget' hotels include hotels that are considered to be budget accommodation or have a one- or two-star rating and provide accommodation on a short-term basis at relatively low prices.
Impact of COVID-19 on the hotels and motels in Italy
Italy exhibits a strong tourism position in terms of the number of domestic trips and international arrivals and has the highest number of heritage sites worldwide. The Italian government has initiated several schemes that aim to boost the country’s tourism industry. Under the Strategic Plan for Tourism 2017–2022, prepared by the Standing Committee on Tourism Promotion, the Italian government plans to implement a unified strategy which focuses on the country’s development policies. The hotels and motels industry will stand to benefit from government initiatives supporting tourism.
Category segmentation
Leisure is the largest segment of the hotels & motels industry in Italy, accounting for a significant percentage of the industry's total value. The business segment is the second largest segment.
Who are the leading players?
The leading player in the Italian hotels & motels industry is Best Western Hotels and Resorts with around many establishments in operation across the country. The company operates a variety of brands ranging from budget to upscale, including SureStay, Vib, Glo, and Best Western Premier.
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