Sony Corporation (Sony) and Samsung Electronics Co Ltd (Samsung) have emerged as the top-mentioned companies among the influencer discussions on Twitter during the Consumer Electronics Show (CES 2023), reveals the Social Media Analytics Platform of GlobalData, a leading data and analytics platform company.

Smitarani Tripathy, Social Media Analyst at GlobalData, comments: “Sony Honda Mobility, the joint venture formed by Sony and Honda, unveiled a new electric vehicle brand Afeela at CES 2023. Subsequently, Sony registered a 35% year-on-year growth in Twitter influencer conversations during the show and dethroned Samsung as the top mentioned company.

“Twitter influencers praised Sony’s long-awaited push into EVs, which is expected to be available in the US market by 2026 . Meanwhile, few influencers also stated that the EV field is already crowded with players such as Tesla, Inc.”

A new controller for PS5 was another key discussion topic around Sony, as disabled gamers can craft their own experience by playing more easily and comfortably with the new controller.

Samsung emerged as the second most-mentioned company among influencer discussions during CES 2023, led by the revelation of its updated portfolio of high-end Smart TVs with QLED, OLED and Micro LED panels. Twitter influencers discussed how the company is providing a glimpse into the future of display with the Flex Hybrid concept, which combines foldable and slidable capabilities of the display screen.

Bayerische Motoren Werke AG (BMW) was the third most mentioned company during CES 2023. The discussions related to BMW surged as it introduced its digital emotional experience, known as “i Vision Dee”. It is the upgraded version of “iX Flow” which was limited to black and white colors, while the new concept is more futuristic as it boasts up to 32 colors through e-ink technology and is expected to be in production by 2025.

Amazon.com Inc, LG Corp, Nvidia Corporation, Lenovo Group Ltd, Qualcomm Incorporated, Advanced Micro Devices Inc, and Alphabet Inc were the other top-mentioned companies among Twitter influencer discussions during CES 2023.

Tripathy concludes: “EV, Gaming, and Oled continued to remain as the key topics among the Twitter influencers in CES 2023. Meanwhile, Robotics, Autonomous Vehicles, Smartphones, 3D, and Wearables emerged as the new topics of conversation at this year’s tech event.”