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Consumer

Diageo’s recovery will be a long process

Following today’s news that Diageo has withdrawn its annual forecast for sales and profit growth and halted its shareholder returns program; Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company, offers her view on what this means for the UK’s spirits market: “More than one-quarter (*28%) of UK consumers are purchasing lower quantities of spirits or have stopped purchasing them altogether since the COVID-19 outbreak. […]
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With 83% of global consumers concerned about COVID-19, healthy eating is out and comfort eating is back, says GlobalData

Stockpiling has come in two forms: the first is for products deemed as ‘essentials’ while in lockdown and the second is ‘new essentials’ or comfort items, which includes products that help keep consumers entertained while housebound. For fast-moving consumer goods (FMCG), this means a spike in food and drinks traditionally associated with indulgence, comfort or […]
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Tesco right to be cautious as 86% of UK consumers still uncertain about the future despite shopping habits stabilizing

Following today’s news that Tesco is expected to see significant costs due to COVID-19, including staff and operational costs; Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company, offers her view on the UK’s current consumer behavior: “Tesco is right to be cautious about giving a profit forecast for this financial year. Although shopping habits have certainly stabilized across the UK, uncertainty for the future still persists. According to GlobalData, 86% of Brits believe that the situation will get worse before it gets better – this is much higher than the global average […]
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Candies and desserts inspire the latest bath/shower products and soap fragrance innovations, says GlobalData

Bath/shower and soap brands are creating a range of unique indulgent products inspired by dessert and candy fragrances appealing to experiential shoppers and their sense of nostalgia, according to GlobalData a leading data and analytics company. Khalid Peerbaccus, Senior Researcher at GlobalData, commented, ‘‘We have recently seen soap and body wash products use fragrances inspired […]
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Banana flavours inspiring cookies innovation, says GlobalData

Brands in the cookies category are using banana powder to provide a new sensory experience for consumers, according to GlobalData a leading data and analytics company. Shubham Mahajan, Associate Analyst at GlobalData, commented, ‘‘The cookies category is dominated by chocolate, vanilla, and caramel flavours, and we are now seeing brands using real banana powder instead […]
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Online beer festival to leverage 83% of the UK consumers that drink alcohol

Following the coronavirus (COVID-19) outbreak, independent operators will see slowdowns in the on-trade sector. However, the UK-based craft beer club, Beer52, has created an innovative way to stay engaged with its consumers through hosting the world’s first online craft beer festival. Initiatives such as this will help drinks companies maintain their sales amid sector slowdowns, says GlobalData, a leading data and analytics company. Carmen Bryan, Consumer Analyst at GlobalData comments: “If the COVID-19 outbreak can teach us one thing, it’s that brands […]
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Generational trends and uncertainties over future sustainability present key issues for alcohol brands, says GlobalData

A tension exists in alcoholic drinks between consumers’ established preferences, market norms, openness to innovation, and products that cross traditional category or flavor lines. Creative and edgy innovation works best when it retains a connection to the familiar, allowing consumers to experiment and try new things, but with a degree of confidence. says GlobalData, a […]
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New health trend opportunity as sleep-friendly ingredients enter beverages and snacking

The incorporation of sleep-friendly ingredients in food and drinks is expected to have future potential as it closely aligns with many consumers’ want for a better night’s rest through natural methods, according to GlobalData, a leading data and analytics company. According to the company’s Global 2019 Q3 Consumer Survey, a notably higher proportion of Gen X and Gen Y consumers worldwide (79%) are concerned about tiredness/fatigue than […]
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Consumer sentiment towards fat and carbs are changing

Consumers’ views towards carbohydrates are becoming more negative, but fat is viewed more positively than before, says GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘TrendSights Analysis: Health & Wellness – Carbs are Bad, Fat is Good’,notes thatdespite only 6% of consumers globally are trying to increase their fat intake, trending diets such as […]
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McDonald’s takes proactive approach letting consumers choose their favorite burger post-COVID-19

Following today’s news that McDonald’s is reportedly letting consumers choose what is on the menu upon its reopening after the coronavirus (COVID-19) outbreak ends; Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company, offers her view on the fast-food operators’ latest marketing move: “This is a savvy marketing move demonstrating McDonald’s ability […]
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Convenience is driving greater adoption of drone technology in service-based products

Worldwide internet connectivity continues to grow, demonstrating technology’s influence on shifting buying behavior from instore to online. Digital marketplaces are playing a huge role in evolving desires for ‘convenience’, in addition to furthering demand. Consumption online has evolved the necessity of convenience and created an ‘on-demand’ economy, says GlobalData, a leading data and analytics company. The company’s 2019 Q3 Global Consumer Survey found that 61% of consumers are interested in and actively buy products that help […]
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Coronavirus pandemic could impact the way we shop and help the environment at the same time

The spread of coronavirus (COVID-19) across the globe is having devastating effects on consumers’ lives, global politics and the global economy – one topic of discussion that seems to have been put on the back burner for now, is the environmental impact. The impact of this virus is unprecedented in this century, however, the change it may lead to could bring about positive change in the way consumers perceive and contribute to environmentally friendly initiatives, says GlobalData, a leading data and analytics company. David Utley, […]
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Hard seltzer movement is here to stay, says GlobalData

Now that more beverage brands are tapping into spiked sparkling water, or ‘hard seltzers’, it is likely that this market will grow outside of North America and to similarly health-centric regions such as Europe and the Asia Pacific region, says GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘Success Case Study: White Claw’,notes thatthis […]
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