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GlobalData
GlobalData

Consumer

GlobalData reveals top ten beauty influencers on Twitter in Q4 2019

The GlobalData’s Beauty Influencer Platform, which tracks more than 250 leading global beauty experts and their discussions pertaining to the emerging trends, pain areas, new fields of innovation and other popular areas on Twitter, has revealed Dave Lackie, Editor & Founder at Beauty Departure magazine, as the top influencer during the fourth quarter (Q4) of […]
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Efficiency and convenience are two most prominent factors driving APAC consumers to purchase products, says GlobalData

The Asia-Pacific (APAC) consumers have shifted their preference towards hyper-convenient, technologically advanced and environmental-friendly products across the fast-moving consumer goods (FMCG) range. This shift has upsurged to such an extent in the last few years that more than 63% of the consumers from the region are seeking for products that save their time and effort, […]
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Bira91 leads craft beer market in India, says GlobalData

The India Craft Beer market is projected to have reached 43 million litres in 2019 from 0.15 million litres in 2014. It has grown a staggering compound annual growth rate (CAGR) of 304% during the period 2014 and 2018, says GlobalData, a leading data and analytics company. According to GlobalData 2018 Q4 consumer survey, 55% […]
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Quorn’s carbon footprint tracker set to strengthen the brand’s appeal to 60% of consumers who prefer products with a low carbon footprint

Quorn, the world’s largest meat alternative brand, is the first major brand of its kind to develop and launch a carbon footprint tracker to highlight the quantity of carbon released when transporting the product ‘from farm to shop’, writes GlobalData, a leading data and analytics company. Aaron Bryson, Consumer Analyst at GlobalData, comments: “Quorn’s carbon […]
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Scotland’s ‘national drink’ to be celebrated at fourth National Whisky Festival as alcohol moderation continues to grow, says GlobalData

Low-alcohol beers, wines and spirits are growing in popularity as brands attempt to cater to an increasingly health-conscious consumer base. A recent GlobalData survey shows that 24%1 of UK consumers are trying to actively reduce their alcohol consumption, which is in line with ongoing trends of moderation in both food and drink. Despite this, global trends […]
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Fast-food companies target 1/3 of Millennials that are inclined towards social media marketing, says GlobalData

Following the news that McDonalds has launched a new scented candle that replicates the smell of its signature Quarter Pounder; Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company, offers her view on the evolution of fast-food marketing campaigns: “The launch of the McDonald’s candle ties into a wider strategy that has been adopted […]
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Marmite’s smooth peanut butter in poll position to appeal to 47% of millennial UK consumers who buy products trending on social media, says GlobalData

Following Marmite’s announcement that it has followed up last years’ successful crunchy peanut butter launch with the launch of a new smooth peanut butter variant: David Utley, Consumer Analyst at GlobalData, a leading data and analytics company, offers his view on this new consumer goods news: “I can see this appealing to the experimental consumer […]
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L’Oreal’s Perso could be a gamechanger for two thirds of consumers looking for individually tailored beauty products, says GlobalData

Following L’Oreal’s announcement at the recent CES exhibition that its new digital beauty product Perso is set to be launched in 2021; David Utley, Consumer Analyst at GlobalData, a leading data and analytics company, offers his view on this potentially game changing new product development: ”The direction of travel in the beauty industry supports L’Oreal’s […]
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Organic label under greater scrutiny, which may bring environmental impact controversies to light, says GlobalData

A recent survey has found that 49%* of consumers associate the ‘organic’ label with ‘natural’ food, which has reinforced a ‘better for you’ positioning in the public eye. However, the credibility of organic certifications may come under scrutiny in the next decade as consumers demand further transparency in farming, says GlobalData, a leading data and […]
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Tobacco users likely to use regulation loopholes as 34% of global consumers still smoke regularly/occasionally, says GlobalData

Following recent news of changes in UK and US regulation surrounding cigarettes and e-cigarettes, respectively; Hakan Demirci, Consumer Analyst at GlobalData, a leading data and analytics company, offers his view on the matter: “The UK’s restrictions of methanol and the US’s ban on flavoured vape cartridges comes as no surprise, especially following the UK’s 2017 […]
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