Sponsorship remains key in supporting Wimbledon in maintaining its global status as the most prestigious tennis tournament in the world. These partnerships are the most lucrative on offer and contribute to ensuring Wimbledon maintains its status and allow the brands partnering with it to take advantage of the global exposure that comes with such a high-value sponsorship. For the 2023 tournament, the All-England Lawn Tennis and Croquet Club (AELTC) generated more than $95 million in sponsorship revenue, according to GlobalData, a leading data and analytics company.

GlobalData’s latest report, “Wimbledon 2023 – Post Event Analysis” reveals that in 2023, Wimbledon’s sponsorship revenue is topped by its deal with Barclays, worth $23.73 million annually. With the deal, the British bank has replaced HSBC as the tournament’s official banking partner, while contributing to the Wimbledon Foundation Charity.

Joe Pacinella, Sport Analyst at GlobalData, comments: “Wimbledon’s deals with Barclays, Evian, Vodafone, and Annex offer a huge source of revenue for the tournament and help Wimbledon live up to its prestigious status to which many fans associate the event with. These are the top four deals with the Championships, all worth over $7.5 million annually.”

Evian, the popular bottled water distributor, serves as the official water provider of the Championships in a deal worth $7.5 million annually. The brand has helped Wimbledon reach its off-court sustainability goals by reducing its carbon footprint and enabling greener methods of operations. Vodafone’s deal is also worth $7.5 million annually and sees the telecommunications brand support the AELTC’s grassroots program which encourages tennis participation among young children.

Deals with American Express and Oppo also offer a good source of revenue for the Wimbledon, worth $7.5 million a year and $6 million a year, respectively, and will provide solid foundations for Wimbledon’s operations.

Pacinella adds: “American Express (Amex) has a $37.5 million deal over five years to sponsor Wimbledon and serve as the official credit card partner of the English Grand Slam tournament. The American banking brand provides an exclusive lounge within the tournament grounds for card members, offering a different sort of experience.”

Brand logos flooded Wimbledon, with many noticed grounds in south-west London. Attendance for this year’s event stood at a record-breaking 532,651, an increase of 17,000 from the 2022 tournament. Fans paid from $102.85 to $327.84 for center-court tickets, with prices increasing later in the tournament.

Pacinella concludes: “Over 50% of Wimbledon’s 17 deals are worth over $5 million annually, highlighting the high price for brands to partner with the competition and demonstrating how worthwhile the exposure is. This is also proven by the TV audience numbers during the Wimbledon Final, which saw the men’s final between Carlos Alcaraz and Novak Djokovic peak at 11.3 million viewers on BBC, with the women’s final between Marketa Vondrousova and Ons Jabeur peaking at 4.5 million viewers.”