Decode the Future of the Sport Industry

We have decades of experience in being the trusted, gold standard intelligence provider to leading sport brands, agencies, federations, broadcasters, and clubs, helping them to make faster, better informed decisions.

Discover our Sport Industry Solution

How We Help

Using the collective power of trusted data, expert knowledge and advanced technology, we provide the intelligence you need to decode the future in uncertain times.

Our solutions are designed to help you with key strategic activities.

  • Market & Competitive Intelligence
  • Strategic Planning and M&A
  • Innovation & R&D
  • Marketing
  • Business Development
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What We Do

We provide unparalleled information, analysis, insights, and data on media rights, sponsorship, events, and bidding across the world of sport.

With in-depth analysis, exclusive news& interviews, and highly detailed databases at your fingertips, we give you complete 360° insight into the business of Sport.

News, Insights & Opinion

  • GlobalData is trusted by clients to deliver the key breaking news stories as they happen, keeping clients informed and up to date on the latest stories, moves and developments across the world of sport – allowing them to ultimately act quicker than competitors.
  • Our experienced journalists have strong contacts across the entire industry, ensuring they generate timely insight, opinion & interviews, where other news providers cannot.

Key stats:

  • 20+ breaking news stories daily
  • 5,000+ articles written each year


GlobalData helps clients confidently navigate the business world of sport with insight into the latest movements in key media sectors such as free-to-air TV, pay-TV, telecoms, and more, available by country and region.

Media helps clients:

  • Track the media rights they are looking to acquire
  • Understand who they need to speak to and when they should make contact
  • Understand market conditions, as well as trends and forecasts, in relation to the media rights market

Key stats:

  • 130,000+ rights deals with 5,000 added every year
  • 2,000 major properties and 30,000 major competitions in sport
  • 10,000 market data values and forecasts for 100 territories


GlobalData provides clients with a comprehensive overview of the sports sponsorship market. First, to help inform commercial decision-making in relation to sponsorship strategy, and then to provide all the information needed to go into the market and secure the right partnerships for an organization.

Sponsorship helps clients to:

  • Track all key deals
  • Map the commercial partners of all prominent rights holders
  • Understand target brand strategy
  • Identify the ideal athlete ambassador for a campaign

Key Stats:

  • 200,000+ worldwide sponsorship activities
  • 49,000+ brands from more than 50 industries
  • 10,000+ athlete deals
  • 9,000+ venue deals
  • 100+ brand profiles


GlobalData provides clients with the key data needed to analyze and understand the impact of major sporting events and gives event owners and organizers access to historical and projected event data across a wide range of sports. From hosting patterns and bidding information to spectator numbers and broadcast coverage – Events is the key resource for event owners, hosts, and suppliers.

Key Stats:

  • Event analysis covering 4,000 competititons across more than 100 sports
  • 500 current and future bidding opportunities
  • Archive of 5,000 awarded bids

Macroeconomic Indicators


  • Macroeconomic data for 196 countries, covering over 900 economic, demographic, and employment indicators
  • Detailed analysis on 60 countries, covering political, economic, sociological, technological, legal, and environmental factors (PESTLE analysis)


  • Macroeconomic data for over 3,000 cities, including 300 economic, demographic and employment indicators
  • Detailed profiles on 188 cities, covering political, economic, sociological, technological, legal, and environmental factors (PESTLE analysis)

Competitor Intelligence

Track more than 10,000 companies globally across the Sport industry with our bespoke Competitive Intelligence tool that helps clients:

  • Centralize, structure, and analyze key behavioral information
  • Track and monitor competitor movements
  • Uncover strategic plays that help inform, direct and shape company initiatives, development plans, strategic trajectory, and market positioning

Sport Intelligence Services

Intelligence Center

Decode the future by discovering our Sport Industry Solution. Request a free no-obligation run-through of our unique and powerful tools.

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We produce hundreds of quantitative and qualitative reports annually. Ranging from strategic reports, industry forecast reports, sector reports, panel reports, insight reports, trend trackers, and country profiles.

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Our consultancy services provide you with contextualized, real time market insights. Our consultants are highly experienced in helping clients identify new opportunities, minimize risk, gain competitive advantage and improve profitability.

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