Travel & Tourism

Decode the Future of the Travel & Tourism Industry

We have decades of experience in being the trusted, gold standard intelligence provider to leading airlines, hotels, and tourism boards, helping them to make faster, more informed decisions.
“GlobalData is an excellent tool for our market researchers, has a lot of information and helps us to understand the travel and tourism industry. The platform is easy to understand, and it allows you to download the information in different formats, that is great when you are working in different types of documents.”

Head Analyst, Procolombia

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“GlobalData provides us with critical insight into our industry which allows us to make quick analyses and … in some instances, faster decisions. This in itself, helps us become more dynamic and competitive in the marketplace.”

Senior Officer, Strategic Planning & Market Intelligence, Seychelles Tourism Board

Discover our Travel & Tourism Industry Solution

How We Help

Using the collective power of trusted data, expert knowledge and advanced technology, we provide the intelligence you need to decode the future in uncertain times.

Our solutions are designed to help you with key strategic activities.

  • Market & Competitive Intelligence
  • Strategic Planning and M&A
  • Innovation & R&D
  • Marketing
  • Business Development
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What We Do

We cover the entire spectrum of the travel value system; from tourism construction projects, hotels, airlines and travel intermediaries, all the way through to traveller insights and trends across the globe.

With in-depth analysis, exclusive news, and highly detailed databases at your fingertips, we give you complete 360° insight into the Travel and Tourism Industry.

Market Data & Insights

  • Tracking of tourism demand and flows, expenditure, and competitor KPIs across 180 countries
  • Segment over $26 trillion in expenditure by accommodation, foodservice, retail, transport, and entertainment
  • Detailed insight into key source and destination markets with real world examples of success to support recommendations
  • Over 115,000 ways of visualizing data across four key industries: air transportation, car rentals, hotels, and intermediaries
  • Access a wealth of hotel key performance indicators across 180 countries, as well as market share data for 66 markets
  • Advanced auto cross-correlation regression techniques and Bayesian refinements that bolster the accuracy and robustness of resulting forecasts
  • Comprehensive analysis of the impact of key events that might affect sales, spending and investment (e.g. Brexit, World Cup)
GD intelligence center insights travel and tourism

Project Database

  • Project Database tracking  travel & tourism pipeline & infrastructure activity across 200 countries.
  • Over 18,000 projects tracked  by sector, stage, scope & key dates across accommodation, transport, leisure, and entertainment
GD intelligence center insights travel and tourism


  • A single, integrated thematic research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors
  • A theme map which monitors the disruptive impact of the top 30 to 40 themes in the sector
  • A tool to help senior executives protect their blindside, predict their industry’s future and benchmark their competitors against disruptive threats
Tourism Themes

Competitor Intelligence

  • Tracking more than 5,500 companies globally across the Travel and Tourism industry.
  • Expert-curated assessments on 700 companies, covering Strengths, Weaknesses, Opportunities, and Threats
GD intelligence center insights travel and tourism

Expert Panels & Consumer Surveys

  • Expert Panel surveys to capture the latest industry executive opinions shaping the industry
  • Grow brand equity by forging relationships with the key social media commentators in your sector
  • Primary consumer research, with detailed analysis of more than 540,000 consumer survey responses every year
Travel & Tourism

Macroeconomic Indicators


  • Macroeconomic data for more than 200 countries, covering over 900 economic, demographic, and employment indicators
  • Detailed analysis on 60 countries, covering political, economic, sociological, technological, legal, and environmental factors (PESTLE analysis)


  • Macroeconomic data for more than 3,000 cities, covering over 300 economic, demographic, and employment indicators
  • Detailed profiles on 184 cities, covering political, economic, sociological, technological, legal, and environmental factors (PESTLE analysis)

Global Risk Report

  • Global Risk Report covering key global and regional risks; also highlights major country-level risks, based on our our proprietary risk index for 136 countries
GlobalData Macroeconomic Indicators

Real-time Intelligence


  • 15,000 news alerts every year provide an up-to-date view of the latest competitor landscape
  • Real-time sentiment analysis of the Top-100 global “Influencers” in the Travel and Tourism Industry


  • Real-time monitoring of M&A and financial transactions, with more than 1,800 new deals identified and profiled
  • Series of ‘Smart Money’ quarterly reports and monthly round-ups highlighting latest trends and key deals

Analyst Engagement

  • Unlimited “Ask an Analyst” functionality with 24-48 hour response time to accelerate decision making
globaldata influencer news dashboard

Our Solutions

Intelligence Center

Decode the future by discovering our Travel & Tourism Industry Solution. Request a free no-obligation run-through of our unique and powerful tools.

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We produce hundreds of quantitative and qualitative reports annually. Ranging from strategic reports, industry forecast reports, sector reports, panel reports, insight reports, trend trackers, and country profiles.

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Our consulting services provide you with contextualized, real time market insights. Our consultants are highly experienced in helping clients identify new opportunities, minimize risk, gain competitive advantage and improve profitability.

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