Following England’s triumph at the UEFA European Championships 2022;

Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view:

“Many Women’s Super League teams currently share a number of sponsors with their male counterparts, and it is rare to find a woman-only deal. However, following the success of the England Women’s team at Euro 2022, brands will certainly be paying attention to the record attendance figures and TV viewership numbers.

“Brands will now want to associate themselves with women’s sport, given the current excitement and potential audience that could now be watching the WSL, which may mean a windfall of anywhere between $5-10 million per club. With the three biggest attendances in Europe in 2022 all coming from women’s sport, some significant deals will be struck—especially with teams such as Manchester United and Manchester City, which have a number of Lionesses in their current squads.”

Listen to Conrad talk about this topic on GlobalData’s latest podcast: Instant Insights. The podcast is available on Youtube, Spotify and Apple.