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Games Software in Asia-Pacific

Published: 31 August 2021 Code: GD0200-2346IP

Globaldata’s Games Software in Asia-Pacific report gives key insights into the market analysis, overview, category segmentation, and market distribution and market outlook.

The Asia Pacific gaming software market has grown significantly over the last five years to 2020. It was a particularly strong year for the region. The market is expected to continue its strong growth pattern Broadband adoption and increased access to the latest hardware are driving this growth.

The region as a whole is growing, but not evenly distributed. The third-largest Game software subregion witnessed negative growth in the market between 2016 and 2020 in Japan It shrinks by 1.1% every year.

View our report for detailed market insights of the Games Software market in the Asia-Pacific region.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 7.7% for the five-year period of 2020 2025, which is expected to drive the market to a value of $22,168.1m by the end of 2025. Comparatively, the Chinese and Japanese markets will grow with CAGRs of 6.4% and 1.4% respectively, over the same period, to reach respective values of $1,737.1m and $3,409.6m in 2025. As broadband increases its penetration on the market, the games software market is set to increase, with an estimated 61% of the Asia-Pacific population utilizing mobile internet by 2025.

Access report for a complete situation analysis of Games Software in the Asia-Pacific region:

  • Market value: The Asia-Pacific games software retail market grew by 10.3% in 2020 to reach a value of $15.3 billion
  • Geography segmentation: South Korea accounts for 34% of the Asia-Pacific games software retail market value. Japan accounts for a further 20.7% of the Asia-Pacific market
  • Market value forecast: In 2025, the Asia-Pacific games software retail market is forecast to have a value of $22.2 billion, an increase of 44.6% since 2020
  • Buyer power: The games software retail market has an abundance of buyers with limited financial power. Console sales in China are growing healthily as average household incomes improve and attitudes towards gaming become more positive, partly thanks to government endorsement of the industry and closer regulation
  • Supplier power: Small development studios compete through creative designs and by partnering with large publishers. Large companies publish a portfolio of titles and have the advantage of economies of scale in manufacturing, marketing, distribution, and selling

Access our report for a detailed overview of Games Software in Asia-Pacific.

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