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Global Advertising

Published: 24 February 2022 Code: GD0199-0420IP

Globaldata’s report provides key insights into the market analysis, market segmentation, category segmentation, market distribution, and market value forecast of the global advertising industry.

The global advertising industry has historically grown moderately in the early stages of its historic period. It suffered a sharp decline in 2020. The industry has recovered and achieved very strong growth in 2021. Medium rates are expected during the forecast period. The advertising industry is highly correlated with consumer spending and financial strength. If the consumer has high financial strength, it greatly influences their spending behavior and encourages them in most cases to spend more money on products and services. This trend is driving demand for advertising as advertising industry players are taking advantage of this spending pattern to promote more products and advertising services.

View our free report for an inclusive summary of the Global Advertising industry from an expert’s viewpoint.

Economic recovery in most markets around the world will also support growth during the forecast period. For example, according to GlobalData, China's real GDP growth is expected to reach 5.7% in 2022, which will support development. Demand for advertising services over the next few years. Major global sporting events such as the Soccer World Cup and The Winter Olympics are expected to boost advertising spending and help recover from COVID-19.

Access more key findings discussed in the report:

  • Market value: The global advertising industry grew by 14% in 2021 to reach a value of $695.7 billion. The compound annual growth rate of the industry in the period 2017–21 was 2.3%
  • Category segmentation: Food, beverage & personal/healthcare is the largest segment of the global advertising industry, accounting for 18% of the industry's total value. The Retailer segment accounts for a further 14.6% of the industry
  • Geography segmentation: The US accounts for 41% of the global advertising industry value. Asia-Pacific accounts for a further 34% of the global industry

Leverage our free report for a detailed overview of the Global Advertising industry.

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