Global Broadcasting & Cable TV

Trends in the global broadcasting & cable tv 

Following moderate growth, the global broadcasting & cable TV market fell into decline in 2020. Recovery is anticipated in the forecast period, with relatively unexciting growth expected. 

The sheer size of the Chinese population has resulted in China possessing the largest television audience in the world, which is positive news for production companies producing shows for Chinese television channels. 

According to the Digital TV World Household Forecasts report, the number of digital TV households in China will boast 453 million digital homes by the end of 2021. China will have the most pay-TV subs at 329 million by the end of 2021. The country has never had a television license system meaning that all revenues come through advertisements and subscription fees. The current state broadcaster, China Central Television (CCTV), established in 1958, is funded almost entirely through advertisements and a small tax paid by all cable-television subscribers. 

Five Forces Analysis  

The broadcasting & cable tv market will be analyzed taking public broadcasting companies as players. The key buyers will be taken as individual consumers and advertising companies, and production companies as the key suppliers. 

Competitive Landscape 

The global broadcasting & cable TV competitive landscape is diverse and highly competitive. Pay-TV subscribers continue to compete with free-to-air TV providers and public broadcasters for market share. The largest pay-TV providers such as Comcast and RTL Group have expanded internationally allowing them to generate revenues from multiple markets, but often rely on sports and broadband bundle packages to attract subscribers. Technology has allowed new entrants to become media players in their own right including OTT services providers such as Netflix, Amazon Prime Video, Disney+, CBS All Access and DAZN. The growth of free-spending rivals such as Netflix and Amazon has taken the market by surprise causing many traditional broadcasters to change their strategies and digitalize their businesses to remain competitive. 

Strategies followed by leading players 

The leading players within the global broadcasting and cable TV market use a variety of strategies to attract customers and drive growth. Traditional media companies are increasingly concerned about the threat from tech and streaming video companies such as Netflix, Amazon and iQiyi. 

Table of Contents 

1. Executive Summary  
2. Market Overview 
3. Market Data 
4. Market Segmentation 
5. Market Outlook 
6. Five Forces Analysis 
7. Competitive Landscape  
8. Macroeconomic Indicators 

FAQ’s 

      1. Who are the leading players? 

Comcast Corporation is one of the largest broadcasting and cable television companies in the world by revenue. The report discusses the topic in detail. 

      2. Have there been any challengers/disruptors in the market? 

Internet video on demand applications such as Netflix, Amazon Prime and Hulu have grown in popularity in the last few years, offering a low-cost alternative with a vast array of content. The report discusses the topic in detail.