HNW Investor Targeting Strategies
GlobalData's HNW Investor Targeting Strategies report discusses the following key findings in the report:
- 53.4% of global HNW investors reside in North America, but growth is more pronounced in the Middle East and Africa, Latin America, and Central and Eastern Europe.
- Professionals account for 9 million individuals within the global HNW market, while entrepreneurs account for another 2.6 million.
- Globally, only 13.9% of female HNW investors have sourced their wealth through first-generation entrepreneurship, compared to 24.7% among males. However, this is slowly changing.
- The 1.8 million HNW expats make for a sizable target market, but the opportunity is somewhat localized. The US is home to the largest expat market when considering number of individuals (934,000). However, in the UAE expats constitute the largest proportion of the resident HNW population (48.9%).
- Customer churn is highest in the HNW inheritor segment. 28.3% of HNW clients’ children discontinue the relationship with their parents’ wealth manager after inheriting.
- Female investors have notably lower risk appetite, resulting in lower investment penetration. Only 38.2% of women hold investments compared to 51.0% of men.
As of the end of 2020, the global HNW market comprised 11.88 million individuals, the majority of whom are located -as previously mentioned - in North America (53.4%) and predominately in the US (51.6%), making the country the largest target market globally. Yet growth is more pronounced in emerging markets in Eastern Europe, Latin America, and the Middle East and Africa. The global number of HNW individuals is forecast to expand at an average annual growth rate of 5.0% between 2021 and 2025. This compares to 6.8% in Latin America, 7.5% in Central and Eastern Europe, and 12.1% in the Middle East and Africa. Being home to less developed wealth markets, private banks will also be faced with less competition in these countries.
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