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Company Insights
NewUnilever – Digital Transformation Strategies
Unilever is a manufacturer and supplier of fast-moving consumer goods. The company's product portfolio comprises food, beauty, personal care, beverages, home care, vitamins, minerals, and supplements. Some of its well-known brands are: Bango, Ben & Jerry’s, Hellmann’s, Knorr, Magnum, The Vegetarian Butcher, Wall’s, Axe, Dove, Lifebuoy, Lux, Rexona, Sunsilk, Vaseline, Cif, Comfort, Domestos, Omo, Seventh Generation, Equilibra, Liquid I.V., Olly, Onnit, and SmartyPants, among others. It sells products to brick-and-mortar store partners, small family-owned shops, online retailers, and value retailers....
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Company Insights
NewFiserv – Digital Transformation Strategies
 Fiserv Digital Transformation Strategies Overview Fiserv has been focusing on using artificial intelligence, big data, blockchain, cloud, fintech, cryptocurrencies, mobile payments, online payments, open banking, digital banking, and real-time payments to digitally transform its operations. The annual ICT spending of Fiserv was estimated at $1.3 billion for 2023. A major share of this spending is earmarked for acquiring software, ICT services, and network and communications. Fiserv offers payments and financial services technology solutions to various clients around the world, including...
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Company Insights
NewCaixaBank SA – Digital Transformation Strategies
CaixaBank SA Digital Transformation Strategies Overview CaixaBank is exploring the use of advanced technologies such as blockchain, artificial intelligence, big data, and robotics to increase its operational flexibility and efficiency. AI, big data, cloud, and blockchain are among the key technologies under focus for the company. The annual ICT spending of CaixaBank was estimated at $1.5 billion in 2023. A major share of this spending is earmarked for acquiring software, ICT services, and network and communications from vendors. CaixaBank SA...
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Company Insights
NewDecoding Microsoft’s YouTube Advertising Strategy in Q1 2024
The report on Microsoft's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Microsoft Copilot and its integration with post meeting recaps and PowerPoint presentations, followed by collaboration between Microsoft Azure Quantum and PNNL. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as AI Integration, Time Management, Personalization and Collaboration. Moreover, the report examines the overarching themes of Innovation, Efficiency, Sustainability and Empowerment infused...
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Company Insights
NewDecoding Oreo’s YouTube Advertising Strategy in Q1 2024
The report on Oreo's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Oreo Pacman, Oreo Pokemon, and Oreo Enrobed White. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Twist on it, Visual Appeal and Sensory Experience. Moreover, the report examines the overarching themes of Playful Tone, Humor and Engaging Characters infused into these campaigns. By synthesizing these insights, the report aims to...
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Company Insights
NewManulife Financial Corp. (Manulife) – Digital Transformation Strategies
Manulife offers insurance products and financial services. It operates under the Manulife brand across Canada, Europe, and Asia, and under the John Hancock brand in the US. The company’s reporting segments are Asia, Canada, US, Global Wealth and Asset Management (Global WAM), and Corporate and Other. The Asia reporting segment offers insurance products and insurance-based wealth accumulation products across Asia. The Canada reporting segment offers insurance products, banking services and insurance-based wealth accumulation products in Canda. It also runs a...
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Company Insights
NewAvis Budget Group (Avis) – Digital Transformation Strategies
Avis offers car sharing as well as car and truck rental services to customers across the world. The company conducts its operations under several brand names, including Avis, Zipcar, and Budget, among others. Avis licenses the use of its brand trademarks to licensees in countries in which it does not operate directly. Avis and its licensees operate in about 180 countries. Avis has two reportable business segments: the Americas and international. The Americas business segment primarily comprises vehicle rental operations...
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Company Insights
NewSilverchain – Digital Transformation Strategies
Silverchain Digital Transformation Strategies Overview Silverchain leverages a real-time, cloud-based Microsoft platform to consolidate real-time patient care information on a single platform. Cloud, virtual care and telemedicine, connected patients, and mixed reality are among the key technologies under focus for the company. The annual ICT spending of Silverchain was estimated at $9.4 million in 2023. A major share of this spending is earmarked for acquiring software, ICT services, and network and communications from vendors. Silverchain leverages a real-time, cloud-based Microsoft...
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Company Insights
NewDecoding Mastercard’s YouTube Advertising Strategy in Q1 2024​
The report on Mastercard's advertising strategies on YouTube during the first quarter of 2024, focuses on key products and services such as March Mastercard, Mastercard credit Card Services and Mastercard Secure Card. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Security Enhancements, Efficient Transactions and Cutting-Edge Technologies. Moreover, the report examines the overarching themes of innovation, convenience and effeciency into these campaigns. By synthesizing these insights, the report aims to...
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Company Insights
NIKE – Digital Transformation Strategies
NIKE Digital Transformation Strategies Overview NIKE has been focusing on using AI, blockchain, NFTs, robotics, metaverse, cryptocurrencies, e-commerce, gaming, and virtual reality to digitally transform its operations. The annual ICT spending of NIKE was estimated at $1.3 billion for 2023. A major share of this spending is earmarked for acquiring software, network and communications, and ICT services from vendors. NIKE designs, develops, markets, and sells athletic footwear, equipment, apparel, accessories, and services. The company sells its products to retail accounts...