Philippines Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029
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Philippines Baby Food Market Report Overview
The baby food sales in Philippines were PHP54.9 billion in 2023. The Philippine’s baby food market, however, will decline at a CAGR of less than 1% during 2023-2029. The Philippines baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.
Philippines Baby Food Market Outlook 2023-2029 (PHP billion)
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The Philippines’ baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in the Philippines from 2017 to 2029.
| Market Size 2023 | PHP54.9 billion |
| CAGR (2023-2029) | <(1)% |
| Forecast Period | 2023-2029 |
| Historic Period | 2017-2022 |
| Key Categories | · Baby Milks
· Baby Cereals & Dry Meals · Baby Wet Meals & Other · Baby Finger Food · Baby Drinks |
| Key Distribution Channels | · Hypermarkets & Supermarkets
· Convenience Stores · Drugstores & Pharmacies · E-retailers |
| Leading Manufacturers | · Nestlé
· Mead Johnson (Reckitt Benckiser) · Abbott Laboratories · Indofood CBP Sukses Makmur · Fonterra |
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Philippines Baby Food Market Trends
The Filipino baby food sector’s sales will largely depend on the country’s overall economy and the growth in disposable income of families with babies. The Filipino Government has laws in place to support breastfeeding. The Infant and Young Child Feeding (IYCF) Program, initiated by the Department of Health, offers breastfeeding education, information, and assistance as part of its primary care services. This has also promoted women’s participation in the workforce, even after their maternity breaks. Thus, favorable government policies coupled with a greater number of dual-income households will drive the Philippines’ baby food market growth.
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Philippines Baby Food Market Segmentation by Categories
Baby milks led the market with the highest baby food market share in 2023
The key categories in the Philippines baby food market are:
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
The baby milk segment includes first-stage and growing-up milk among others. As per store checks in 2023, baby milk category was only available in powdered form in the Philippines. However, most manufacturers, including Nestlé, Abbott Laboratories, and Mead Johnson (Reckitt Benckiser), marketed special formula milks for babies aged 12–36 months.
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Segments Covered in the Philippines Baby Food Market
Philippines Baby Food Categories Outlook (Value, PHP Billion, 2017-2029)
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
Philippines Baby Food Distribution Outlook (Value, PHP Billion, 2017-2029)
- Hypermarkets & Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- E-Retailers
Philippines Baby Food Market Segmentation by Distribution Channels
Hypermarkets & supermarkets distribution channel recorded the highest baby food sales in 2023
The key distribution channels in the Philippines baby food market are:
- Hypermarkets & Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- E-Retailers
Consumers majorly preferred hypermarkets & supermarkets for purchasing baby finger food and baby drinks in 2023.
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Philippines Baby Food Market - Competitive Landscape
Nestlé was the leading Filipino baby food company in 2023
A few leading baby food manufacturers in the Philippines are:
- Nestlé
- Mead Johnson (Reckitt Benckiser)
- Abbott Laboratories
- Indofood CBP Sukses Makmur
- Fonterra
Nestlé garnered the highest Philippines baby food market size in value and volume terms. Mead Johnson (Reckitt Benckiser) and Abbott Laboratories followed the lead among other baby food companies.
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Scope
This report provides:
- Consumption data based upon a unique combination of industry research, fieldwork, and market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
- Detailed company profiles considering their entry into the baby food industry with key product sectors.
- Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
- Baby food industry retailing overview with company revenues along with the distribution channel insights.
- Future projections considering various baby food market trends that are likely to affect the industry.
Key Highlights
Value sales of baby milks grew from PHP45.9 billion ($910.6 million) in 2017 to PHP48.5 billion ($871.4 million) in 2023, recording a CAGR of 0.9% during this period.
Baby cereals & dry meals volumes decreased from 12.66 million kg in 2017 to 9.97 million kg in 2023, at a negative CAGR of 3.9%.
Value sales of the baby wet meals & others category rose from PHP114 million ($2.3 million) in 2017 to PHP137.1 million ($2.5 million) in 2023, at a CAGR of 3.1%.
During 2017–23, per capita consumption of baby finger food increased by 10%.
During 2017–23, per capita expenditure on baby drinks increased by 47.4% in current price terms, and by 14.4% in constant price terms.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Table of Contents
Table
Figures
Frequently asked questions
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What was the Philippines baby food market size in 2023?
The baby food market size in the Philippines was PHP54.9 billion in 2023.
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What is the expected Philippines baby food market growth rate from 2023 to 2029?
The baby food market in the Philippines will decline at a CAGR of less than 1% during 2023-2029.
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Which was the leading category in the Philippines baby food market in 2023?
Baby milks was the leading category in the Philippines baby food market in 2023.
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Which distribution channel dominated the Philippines baby food market in 2023?
The hypermarkets & supermarkets are the most preferred distribution channel in the Philippines baby food market in 2023.
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Which are the leading Philippines baby food market companies?
The leading manufacturers in the Philippines baby food market are Nestlé, Mead Johnson (Reckitt Benckiser), Abbott Laboratories, and Indofood CBP Sukses Makmur among others.
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