Malaysia Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029
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Malaysia Baby Food Market Report Overview
The baby food sales in Malaysia was worth MYR2.6 billion in 2023. The Malaysian baby food market value sales will achieve a CAGR of less than 1% during 2023-2029.
Malaysia Baby Food Market Outlook, 2023-2029 (MYR Billion)
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The Malaysia baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Malaysia from 2017 to 2029.
| Market Size (2023) | MYR2.6 Billion |
| CAGR (2023-2028) | <1% |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2029 |
| Key Categories | · Baby Milks
· Baby Cereals & Dry Meals · Baby Wet Meals & Other · Baby Finger Food |
| Key Distribution Channels | · Hypermarkets & Supermarkets
· Convenience Stores · Drugstores & Pharmacies · E-retailers |
| Leading Manufacturers | · Danone
· Nestle · FrieslandCampina · Mead Johnson (Reckitt Benckiser) · Fonterra |
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Malaysia Baby Food Market Trends
Primarily, breastfeeding training programs have been initiated in Malaysia and the number of women’s support groups has increased. These have helped to teach mothers how best to breastfeed and encouraged them to maintain breastfeeding without commercial baby milk until at least six months and as a supplement until two years.
The Health Ministry’s National Plan of Action for Nutrition of Malaysia set a target of 100% breastfeeding initiation within one hour of birth and 70% of babies to be exclusively breastfed up to the age of six months by 2025. Owing to this, the Ministry will collaborate with Malaysia’s School of Medical Sciences and the World Alliance of Breastfeeding Action to create awareness about breastfeeding practices.
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Malaysia Baby Food Market Segmentation by Categories
The baby milk category led the Malaysian baby food market sales in 2023
The key categories in the Malaysian baby food market are:
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
Milks are increasingly promoted based on their ingredients and the benefits claimed by manufacturers. Among special formula milks, hypoallergenic, anti-reflux, and lactose-free variants have become more widely available in recent years. Meanwhile, the market for premium products continues to be a key focus for manufacturers by offering higher margins and growing at the expense of standard lines.
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Segments Covered in the Report
Malaysia Baby Food Categories Outlook (Value, MYR Billion, 2017-2029)
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Finger Food
Malaysia Baby Food Distribution Channel Outlook (Value, MYR Billion, 2017-2029)
- Hypermarkets and Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- E-retailers
Malaysia Baby Food Market Segmentation by Distribution Channels
Hypermarkets & Supermarkets led Malaysian baby food sales in 2023
The key distribution channels in the Malaysia baby food market are:
- Hypermarkets & Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- E-retailers
Hypermarkets & supermarkets emerged as the most preferred distribution channel with the highest value sales in 2023.
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Malaysia Baby Food Market - Competitive Landscape
In 2023, Danone garnered the highest Malaysian baby food value
The leading baby food manufacturers in Malaysia are:
- Danone
- Nestle
- FrieslandCampina
- Mead Johnson (Reckitt Benckiser)
- Fonterra
Danone dominated the Malaysian baby food market with key brands including Dugro, Mamex, Mamil, and Happy Baby among others.
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Scope
This report provides:
- This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Malaysia, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following:
- Market environment: The report provides a comparative analysis of the value and volume shares of Malaysia against the Latin American and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Malaysia is compared at regional and global levels.
- Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Malaysian baby food sector.
- Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of four categories: baby milks, baby cereals & dry meals, baby wet meals & others, and baby finger food. These categories are analyzed by value, volume, and CAGR for the 2017–29 period. The analysis also includes the PCC of and PCE on baby food in Malaysia, by category. The report provides an analysis of leading manufacturers and brands in the Malaysian baby food sector in 2023 and their market shares in each category.
- Production and trade: The report provides an analysis of imports and exports in the Malaysian baby food sector.
- Distribution channel: Provides analysis on the leading distribution channels at both sector and category levels in 2023.
- Economic background: The report also provides an outlook on macroeconomic indicators in Malaysia, with a snapshot of the economy and labor market.
Key Highlights
Value sales of baby milks grew from MYR2 billion ($466.4 million) in 2017 to MYR2.4 billion ($529.8 million) in 2023, registering a CAGR of 3.2% during this period.
Volumes of baby cereals & dry meals decreased from 3.17 million kg in 2017 to 2.74 million kg in 2023, at a negative CAGR of 2.4%.
Value sales of the baby wet meals & others category rose marginally from MYR26 million ($6 million) in 2017 to MYR26.01 million ($5.7 million) in 2023, at a CAGR of 0.01%.
During 2017–23, PCC of baby finger food increased by 9.2%.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Danone
Nestlé
Mead Johnson (Reckitt Benckiser)
Fonterra
The Kraft Heinz Company
Abbott Laboratories
Table of Contents
Table
Figures
Frequently asked questions
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What was the Malaysia baby food market size in 2023?
The baby food market size in Malaysia was MYR2.6 billion in 2023.
-
What is the expected Malaysia baby food market growth rate for the forecast period?
The Malaysian baby food market will achieve a CAGR of less than 1% during 2023-2029.
-
Which was the leading category in the Malaysian baby food market in 2023?
Baby milks was the leading category in the Malaysian baby food market in 2023.
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Which was the leading distribution channel of the Malaysian baby food market in 2023?
Hypermarkets & supermarkets was the leading distribution channel of the Malaysian baby food market in 2023.
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Which are the leading Malaysian baby food market manufacturers?
The leading manufacturers in the Malaysia baby food market are Danone, Nestle, FrieslandCampina, Mead Johnson (Reckitt Benckiser), Fonterra, and others.
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Sample Report
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