The New Reality – How Extended Reality (XR) Startups Push Industry Boundaries

Extended Reality Startups Overview

XR, a term that encompasses all real-and-virtual combined environments and human-machine interactions generated by computer technology, is poised to revolutionize training, design, and entertainment, ushering in transformative changes across industries and refining the quality of human interactions. The following are some of the key highlights of the extended reality startups:

• XR is poised to revolutionize training, design, engagement, collaboration, and entertainment, ushering in transformative changes across industries and refining the quality of human interactions.
• In industries like fashion, architecture, or engineering, XR allows for better visualization and prototyping of designs.
• Expensive hardware, scarce content, and the lack of industry standardization could hinder the large-scale adoption of XR technologies.

“The new reality: how XR startups push industry boundaries” research report emphasizes the transformative power of extended reality (XR) and its significance in the new digital world. The report delves into the dynamic XR use cases by startups, highlighting their solutions and disruptive potential.

For more insights on the Extended Reality, download a free report sample

ghlighting their solutions and disruptive potential.

For more insights on the Extended Reality, download a free report sample

Extended Reality Startups – Industry Landscape

The Extended Reality startup industry landscape is continuously evolving. At present, it can be broadly classified into six key areas namely construction & real estate, healthcare, manufacturing, media & entertainment, retail & e-commerce, travel & tourism, and others.

Industry Landscape for Select Extended Reality Startups

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Key Extended Reality Startup Profiles

Big Tech initiatives are bringing attention to the XR scene. Even as Google announces the discontinuation of the Google Glass Enterprise edition and the winding down of its AR headset project, IRIS, tech majors maintain their steadfast involvement in XR development.

A few of the key startups and their projects in the Extended Reality landscape are magicplan, Augmedics, Augmentir, AmazeVR, Avataar, Boulevard Arts, and Envisics among others.

Magicplan: Sensopia, Inc. is a software publisher focused on Reality Capture, the process of retrieving information about the surrounding environment onto a portable digital model. In 2016 Sensopia merged with B&O, one of the biggest maintenance companies in Germany. It offers MagicPlan, an application that proposes a disruptive approach to making floor plans.

Augmedics: Augmedics provides AR-based surgical image guidance solutions. The company offers an FDA-cleared and patented AR system for surgical assistance. In March 2023, Augmedics launched new AI-based image enhancement functionality and customizable views for its Xvision spine system.

Augmentir: Augmentir is a provider of connected worker technology. It utilizes AI to digitize and optimize frontline work based on employee skills and task complexity. This technology increases the accuracy of workforce development by helping manufacturers to identify opportunities to improve training and streamline upskilling and retraining programs.

AmazeVR: AmazeVR is a platform for VR concerts that collaborates with renowned artists to deliver immersive experiences. By combining live-action 3D footage with proprietary VFX technology based on Unreal Engine, it offers crystal-clear visuals and a unique sense of proximity.

Avataar: Avataar is an AI and AR-based computed vision platform that creates unique and interactive shopping experiences. The company integrates deep learning and AI with AR to provide scalable and personalized shopping journeys.

Boulevard Arts: Boulevard Arts is a studio that develops arts-based experiences shared through virtual, augmented, and mixed-reality technologies. The company partners with museums to deliver fully-immersive art, architecture, and cultural experiences to users. It collaborates with artists, authors, curators, and educators to create engaging content.

Envisics: Envisics is a developer of holographic technologies for AR head-up displays (AR-HUDs) and automotive sensor systems. The company’s technology harnesses holography and laser-based light sources to provide improved image quality.

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Scope

GlobalData’s Startup Series – “The new reality: how XR startups push industry boundaries” emphasizes the emerging applications of XR and its significance in the business landscape. The report delves into the industry landscape of XR by startups, highlighting their solutions and disruptive potential. By providing valuable insights into this field, GlobalData’s report aids industry stakeholders in identifying promising XR startups and understanding the implications of their technologies on various sectors.

Reasons to Buy

• Stay updated: The field of extended reality is rapidly evolving with game-changing innovations, notably from startups.
• Discover new startups: The report covers promising startups that are working on groundbreaking technologies and solutions.
• Identify emerging use cases and barriers: The report helps in decoding emerging use cases and large-scale adoption barriers for XR technologies.
• Learn about products: Deep-dive into XR startups leveraging cutting-edge technologies to offer distinct products.
• Assess investment potential: Access valuable information for assessing the investment potential of different startups in XR.