The New Reality – How Extended Reality (XR) Startups Push Industry Boundaries

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Published: July 06, 2023 Report Code: GDDT-SS-M003-ST

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Extended Reality Startups Overview

XR, a term that encompasses all real-and-virtual combined environments and human-machine interactions generated by computer technology, is poised to revolutionize training, design, and entertainment, ushering in transformative changes across industries and refining the quality of human interactions. The XR’s distinct benefits nudge industries towards embracing virtual experiences. For instance, XR can provide realistic, immersive environments for training purposes. In industries like fashion architecture, or engineering, XR allows for better visualization and prototyping of designs.

“The new reality: how XR startups push industry boundaries” research report emphasizes the transformative power of extended reality (XR) and its significance in the new digital world. The report delves into the dynamic XR use cases by startups, highlighting their solutions and disruptive potential.

Leading Extended Reality Startup Players ·       Magicplan

·       Augmedics

·       Augmentir

·       Amazevr

·       Avataar

·       Boulevard Arts

·       Envisics
Leading Industries ·       Construction & Real Estate

·       Healthcare

·       Manufacturing

·       Media & Entertainment

·       Retail & E-Commerce

·       Travel & Tourism

·       Others
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Extended Reality Startups – Industry Landscape

The Extended Reality startup industry landscape is continuously evolving. At present, it can be broadly classified into six key areas namely construction & real estate, healthcare, manufacturing, media & entertainment, retail & e-commerce, travel & tourism, and others.

Industry Landscape for Select Extended Reality Startups

Industry Landscape for Select Extended Reality Startups

For more insights on the Extended Reality-related application areas, download a free report sample

Key Extended Reality Startup Profiles

Big Tech initiatives are bringing attention to the XR scene. Even as Google announces the discontinuation of the Google Glass Enterprise edition and the winding down of its AR headset project, IRIS, tech majors maintain their steadfast involvement in XR development.

Some of the key startups and their projects in the Extended Reality landscape are magicplan, Augmedics, Augmentir, AmazeVR, Avataar, Boulevard Arts, and Envisics among others.

Magicplan: Sensopia, Inc. is a software publisher focused on Reality Capture, the process of retrieving information about the surrounding environment onto a portable digital model. In 2016 Sensopia merged with B&O, one of the biggest maintenance companies in Germany. It offers MagicPlan, an application that proposes a disruptive approach to making floor plans.

Augmedics: Augmedics provides AR-based surgical image guidance solutions. The company offers an FDA-cleared and patented AR system for surgical assistance. In March 2023, Augmedics launched new AI-based image enhancement functionality and customizable views for its Xvision spine system.

Augmentir: Augmentir is a provider of connected worker technology. It utilizes AI to digitize and optimize frontline work based on employee skills and task complexity. This technology increases the accuracy of workforce development by helping manufacturers to identify opportunities to improve training and streamline upskilling and retraining programs.

AmazeVR: AmazeVR is a platform for VR concerts that collaborates with renowned artists to deliver immersive experiences. By combining live-action 3D footage with proprietary VFX technology based on Unreal Engine, it offers crystal-clear visuals and a unique sense of proximity.

Avataar: Avataar is an AI and AR-based computed vision platform that creates unique and interactive shopping experiences. The company integrates deep learning and AI with AR to provide scalable and personalized shopping journeys.

Boulevard Arts: Boulevard Arts is a studio that develops arts-based experiences shared through virtual, augmented, and mixed-reality technologies. The company partners with museums to deliver fully-immersive art, architecture, and cultural experiences to users. It collaborates with artists, authors, curators, and educators to create engaging content.

Envisics: Envisics is a developer of holographic technologies for AR head-up displays (AR-HUDs) and automotive sensor systems. The company’s technology harnesses holography and laser-based light sources to provide improved image quality.

To know more about other Extended Reality startups and their products, download a free report sample

Scope

GlobalData’s Startup Series – “The new reality: how XR startups push industry boundaries” emphasizes the emerging applications of XR and its significance in the business landscape. The report delves into the industry landscape of XR by startups, highlighting their solutions and disruptive potential. By providing valuable insights into this field, GlobalData’s report aids industry stakeholders in identifying promising XR startups and understanding the implications of their technologies on various sectors.

Key Highlights

GlobalData’s Startup Series – “The new reality: how XR startups push industry boundaries” emphasizes the transformative power of extended reality (XR) and its significance in the new digital world. The report delves into the dynamic XR use cases by startups, highlighting their solutions and disruptive potential. By offering valuable insights into this domain, GlobalData’s report serves as a valuable resource for industry stakeholders, enabling them to identify promising XR startups and comprehend the far-reaching implications of their technologies across diverse sectors.

Reasons to Buy

  • Stay updated: The field of extended reality is rapidly evolving with game-changing innovations, notably from startups.

  • Discover new startups: The report covers promising startups that are working on groundbreaking technologies and solutions.

  • Identify emerging use cases and barriers: The report helps in decoding emerging use cases and large-scale adoption barriers for XR technologies.

  • Learn about products: Deep-dive into XR startups leveraging cutting-edge technologies to offer distinct products.

  • Assess investment potential: Access valuable information for assessing the investment potential of different startups in XR.

AmazeVR
Amazon
Apple
AppliedVR
Augmedics
Augmentir
Avataar
Baobab Studios
Boulevard Arts
Cosm Inc
EchoPixel
Embodied Labs
Envisics
FitXR
Google
Holo-Light
Kit-AR
Lifeliqe
MediView XR
Meta
Microsoft
MindMaze
Moonhub
Obsess
OpenSpace
Osso VR
Perfect Corp.
Realwear
Red 6
Resolution Games
Sandbox VR
Sensopia
Sensorium
Spacely
STRIVR
The Void
ThirdEye Gen
TimeLooper
Trillenium
Varjo
Virtuix
Vntana
Wave
Xreal
XYZ Reality

Table of Contents

  • 1. Evolutionary XR landscape

    • 1.1. Key benefits

    • 1.2. Big Tech initiatives

    • 1.3. Startup disruptors

    • 1.4. Social media buzz

    • 1.5. Venture financing trends

    • 1.6. Recent startup investments

    • 1.7. Adoption barriers

  • 2. Key startup profiles

    • 2.1. Industry map

    • 2.2. Profiles

  • 3. Outlook

Frequently asked questions

  • Which are the key industries for Extended Reality-related startups?

    The Extended Reality startup industry landscape is continuously evolving and at present can be broadly classified into six key areas namely Construction & real estate, healthcare, manufacturing, media & entertainment, retail & e-commerce, travel & tourism, and others.

  • Which are the leading startups in Extended Reality?

    Some of the key startups and their projects in the Extended Reality landscape are magicplan, Augmedics, Augmentir, AmazeVR, Avataar, Boulevard Arts, and Envisics among others.

  • What does Augmedics do?

    Augmedics offers an FDA-cleared and patented AR system for surgical assistance. In March 2023, Augmedics launched new AI-based image enhancement functionality and customizable views for its Xvision spine system.

  • What are the key offerings of Avataar?

    Avataar is an AI and AR-based computed vision platform that creates unique and interactive shopping experiences. The company integrates deep learning and AI with AR to provide scalable and personalized shopping journeys.

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