Business of the Argentina Primera Division 2024 – Property Profile, Sponsorship and Media Landscape
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Business of the Argentina Primera Division 2024 Report Overview
The estimated annual sponsorship revenue of the Argentina Primera Division 2024 is $28.16 million. The Argentine Primera División, also known as the Liga Profesional de Fútbol or Torneo Binance rights is the top division of the Argentine soccer league system. The league consists of 28 clubs situated across Argentina. The league boasts a sponsorship portfolio of 13 active deals in 2024. This includes a big change in its title rights, which came after a five-year deal with Binance terminated six months into the partnership in 2023.
Buy the Full Report for More Insights into the Argentina Primera Division 2024
The ‘Business of the Argentina Primera Division 2024’ report explores one of the biggest global sports competitions taking place in 2024. The report takes a look at the main commercial landscape of the competition, highlighting the main media and sponsorship rights. Furthermore, the report delves into the competition’s position in social media and highlights other revenue streams such as ticket revenue.
| Sponsorship Revenue (2024) | $28.16 Million |
| Key Broadcasters | · Fox Sports
· Torneos · Global Sports Rights Management (GSRM) · ESPN · Paramount |
| Key Sponsors | · Bplay
· Naldo · Pax Assistance · Pirelli · Betano |
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Business of the Argentina Primera Division 2024 – Key Broadcasters
Fox Sports continues to serve as the main domestic media rights holder to the topflight Argentinean soccer league. They agreed on a ten-year deal in January 2021, signing through until 2030.
Torneos and Global Sports Rights Management (GSRM) hold the distribution rights to the league, on six-year terms between 2021 and 2026. GSRM is acquired by 1190 Sports. Furthermore, streaming rights around the world are owned by AFA Player, a platform owned by the Argentine Football Association (AFA).
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Business of the Argentina Primera Division 2024 – Sponsorship
A few of the leading sponsors of the Argentina Primera Division 2024 are:
- Betano
- Bplay
- Naldo
- Pax Assistance
- Pirelli
There are 13 active deals signed with the Primera Division in Argentina this season. The deal that generates the largest annual revenue is with gambling brand Betano. The brand signed a deal in 2024 to become the official title sponsor of the league and cup competition. The brand has also picked up the exclusive betting partnership taxonomy to the league. The gambling brand only launched its operations in South America earlier in 2024 but has been busy in the sports market to generate attention.
Argentina Primera Division Key Sponsors, 2024 (%)
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Scope
- The main aim of this report is to highlight all the main commercial areas of the Argentine Primera Division.
- Included are estimated values for both the sponsorship and media rights revenue across the league.
- It also differentiates the sponsorship landscape at a team level, to understand which brands are sponsoring and where.
Key Highlights
- The report offers a comprehensive overview of the entire league landscape from both sponsorship and media rights revenue perspectives.
- The report identifies all major partners across the league as well as details the main club sponsors – at kit, front-of-shirt, and sleeve level.
- It tables the popularity of teams through social media and offers insight into how much revenue can be raised through ticket sales in 2024.
Reasons to Buy
- South America is a big market for soccer, with many global teams playing in Argentina.
- The report offers a good insight into the commercial power of one of the most popular soccer leagues outside of Europe.
- A strong level of detail found within the report which takes a closer look at the commercial position of its 28 teams.
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Frequently asked questions
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What is the estimated annual sponsorship revenue of the Argentina Primera Division 2024?
The estimated annual sponsorship revenue of the Argentina Primera Division 2024 is $28.16 million.
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Which are the leading sponsors of the Argentina Primera Division in 2024?
A few of the leading sponsors of the 2024 Argentina Primera Division are Bplay, Naldo, Pax Assistance, Pirelli, and Betano.
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Which is the biggest sponsorship deal of the Argentina Primera Division 2024?
The biggest sponsorship deal of the Argentina Primera Division 2024 is with Betano.
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