Quarterly Beverage Tracker Second Quarter 2016: Ukraine; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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All major soft drinks categories like packaged water, juice, still drinks etc. declined due to the economic crisis. New product development activity was low with producers focusing on the maintenance of existing popular brands. Recent launches consisted mainly of upgrades from existing popular products. The dairy market remains in a state of the most dramatic crisis in the independent history of Ukraine. Most domestic soft drinks market operators experienced serious financial difficulties with further bankruptcies and acquisitions expected. Alcoholic beverages consumption in Q2-16 also declined due to the sharp increase in excise duties in 2016.
Scope
• New product development activity was low with producers focusing on the maintenance of existing popular brands
• Consumers continued to avoid more expensive enhanced products and focused on more affordable basic and familiar products which resulted in decline of enhanced water volumes
• The share of Private Label brands in the soft drinks market remains low due to low concentration of modern retail chains
• Low calorie products in the carbonates category continued to decline due to a lowered demand for premium products
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the Ukraine beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Ukraine to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation
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