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Analyst Opinions
OVS, Italy (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Profile of retailer’s shopper base, key performance indicators, sales and market shares OVS offers clothing & footwear for men, women, and children, making it a favored shopping destination for many Italian consumers - with 36.5% having purchased from the retailer. OVS’ share of the Italian clothing & footwear market has been gradually declining since 2016, from 0.9% to 0.7% in 2021. The retailer should promote its sustainability credentials considering the increased consumer interest in sustainability and ethics, with it ranking...