OVS, Italy (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Pages: 20 Published: January 10, 2023 Report Code: GDVR564TR

Profile of retailer’s shopper base, key performance indicators, sales and market shares

OVS offers clothing & footwear for men, women, and children, making it a favored shopping destination for many Italian consumers – with 36.5% having purchased from the retailer. OVS’ share of the Italian clothing & footwear market has been gradually declining since 2016, from 0.9% to 0.7% in 2021. The retailer should promote its sustainability credentials considering the increased consumer interest in sustainability and ethics, with it ranking first and joint first in Fashion Revolution’s 2021 and 2022 Fashion Transparency Index respectively.


– OVS’s wide range of apparel attracts female customers seeking a one-stop shop for the whole family

– OVS must invest more in its online proposition if it is to grow its market share

– The retailer should promote its ESG credentials, while remaining aware of legislation surrounding greenwashing

Reasons to Buy

– Gain a comprehensive knowledge on OVS’ business and develop a competitive advantage

– Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit

– Analysis of key players in the clothing &footwear market segment in Italy

Key Players

Piazza Italia
Foot Locker

Table of Contents

Table of Contents

Executive Summary

OVS Retail Shopper Profile

Italian clothing & footwear shopper profile

Where Italian consumers buy clothing & footwear

Retailers used for other categories

OVS Overview

Snapshot of proposition

Key performance indicators

Global retail sales

Sales and Market Shares

Apparel market

OVS’ market share

Top 10 retailers’ market share

OVS’ share of shoppers

Top 10 retailers’ market positioning map



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