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Thematic Analysis
Social Media in Retail and Apparel – Thematic Intelligence
Social Media in Retail and Apparel Thematic Report Overview The apparel and health & beauty sectors are increasingly adopting social media platforms and influencer marketing to promote their products and becoming purchasing channels. Adverts and paid partnerships with celebrities and influencers, especially on Instagram, are used exhaustively by apparel and health & beauty brands to expand their reach and appeal, especially among Gen Z shoppers. The purchasing preferences of these shoppers are greatly influenced by what they see on social...