Social Media in Retail and Apparel – Thematic Intelligence

Social Media in Retail and Apparel Thematic Report Overview

The apparel and health & beauty sectors are increasingly adopting social media platforms and influencer marketing to promote their products and becoming purchasing channels. Adverts and paid partnerships with celebrities and influencers, especially on Instagram, are used exhaustively by apparel and health & beauty brands to expand their reach and appeal, especially among Gen Z shoppers. The purchasing preferences of these shoppers are greatly influenced by what they see on social media. Retailers have been creating seamless shopping experiences via creative gateways to boost sales and footfall. Moreover, the proliferation of smartphones has given retailers new ways to engage with their customers.

The social media in retail and apparel thematic intelligence report gives you an in-depth insight into the social media theme and the impact it has on the retail & apparel industry. It provides a comprehensive analysis of the industry, including real-life case studies that showcase how the retailers have responded to the impact of this theme on their operations. The report also gives an insight into the key players and the competitive landscape of retail & apparel companies within the social media theme.

Social Media in Retail and Apparel Theme – Key Trends

The main trends that will shape the social media theme over the next 12 to 24 months are technology trends, macroeconomic trends, regulatory trends, and retail trends.

Technology Trends: The growing prominence of Artificial Intelligence (AI), the growing adoption of automated content moderation tools, the advent of the metaverse, and the rising popularity of online gaming and Esports are expected to influence social media theme in the retail and apparel industry in the coming years.

Macroeconomic Trends: Economic uncertainty, changing business models, splinternet, and digital authoritarianism are the key macroeconomic trends gaining traction in the social media theme of the retail and apparel industry.

Regulatory Trends: Antitrust, online harm, human rights violations, copyright infringement, and concerns over data privacy are the leading regulatory trends likely to impact social media theme in the coming years.

Retail Trends: The growing popularity of influencers and live streaming coupled with the surging influence of social commerce and viral products are the key retail trends likely to influence social media in retail and apparel themes in the future.

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Social Media in Retail and Apparel Theme – Industry Analysis

Health & beauty retailers and brands have been the early adopters of social media marketing. For instance, beauty brands such as L’Oréal, Maybelline, and Benefit have been heavy users of influencer marketing in the past few years, sponsoring influencer content across a range of platforms to widen their audience and increase relevance. The beauty industry is perfectly set up to benefit from the use of influencers, due to consumers relying heavily on word of mouth and recommendations to guide their choices as they are aware of the retouching present in traditional beauty advertising.

The social media in retail and apparel theme also covers:

• Use cases
• Timeline
• Signals
• M&A trends
• Patent trends
• Company filing trends
• Hiring trends

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Social Media Value Chain Analysis

The key value chain components in social media include the content layer, distribution layer, data layer, services layer, and customer layer.

Content Layer: Consumer profile data, user-generated content, news, film and TV, and games are the key components of the content layer. This layer consists of both user-generated and third-party content. In this layer, content is produced both by users and third parties. The content is then shared on social media platforms.

Social Media Value Chain Analysis

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Social Media in Retail and Apparel Theme – Competitive Landscape

A few of the key companies making their mark within the social media in retail and apparel theme are:

Public Companies: Adidas, Alphabet, Amazon, Boohoo Group, H&M, Meta, Nike, Roblox, Snap, and Tencent are the leading public companies, making their mark in social media in retail and apparel themes.

Private Companies: ByteDance, Flipkart, Reddit, Shein, Signal, Telegram, and X are a few of the main private companies in the social media in retail and apparel themes.

Leading Companies in the Social Media in Retail and Apparel Theme

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Retail Sector Scorecard Analysis

The sector scorecard approach is used to predict tomorrow’s leading companies within each sector through a thematic screen, a valuation screen, and a risk screen. The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.

Retail Sector Scorecard Analysis

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Scope

GlobalData provides detailed insight into the theme of social media, specifically focusing on its impact on the Retail and Apparel sectors. The report provides an overview of social media and its components, the leading companies, the timeline of developments in social media, and related mergers and acquisitions. The report also details the relevant trends across technology, marcoeconomic, regulatory, and retail trends.

Key Highlights

• Social media companies will increasingly diversify away from their ad-funded business model in the face of increased regulatory scrutiny.
• Although retailers across all sectors use social media, its use is more prominent in the apparel and health & beauty sectors.
• Social media platforms and influencer marketing have become influential in marketing, and platforms are becoming purchasing channels in their rights.

Reasons to Buy

• Themes are disruptive, so it’s easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
• Understand the important themes in 2023 and beyond, allowing you to grasp a wider view of changes in consumer behavior and how they will impact your markets.
• Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
• An easy-to-use framework for tracking themes across all companies in all sectors.
• Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.