United Arab Emirates (UAE) Apparel Market Size, Consumer Insights, Competitive Landscape and Forecast to 2028

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UAE Apparel Market Report Overview

The UAE apparel market size was estimated to be AED 50.3 billion in 2023. The market will grow at a CAGR of more than 3% during 2023-2028 as the UAE presents a strong opportunity for global apparel brands, especially luxury and premium players.

UAE Apparel Market Outlook 2023-2028 (AED Billion)

UAE Apparel Market Outlook 2023-2028 (AED Billion)

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The UAE apparel market research report offers a detailed economic and demographic outlook from 2018 to 2028. The report offers apparel market size and annual growth rates for historic and forecast periods. In addition, the UAE apparel market outlook also provides detailed consumer insights and category-wise breakdowns. Furthermore, the report identifies the leading retailers and their apparel market share.

Market Size (2023) AED 50.3 Billion
CAGR (2023-2028) >3%
Forecast Period 2023-2028
Historical Period 2018-2022
Key Categories ·        Clothing

·        Footwear

·        Accessories

Key Brands ·        Nike

·        Adidas

·        Shein

·        Max

·        LC Waikiki

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UAE Apparel Market Dynamics

Most consumers in the UAE have shown concerns about the impact of inflation on their household budgets. As a result, more than half of consumers are using the internet to compare prices more frequently. Among the other half, some are choosing less expensive brands and supporting value players like Shein, while others are switching to cheaper stores or outlets.  Across all retail purchases, convenience has emerged as the most enticing factor for Emiratis, followed closely by low prices.

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UAE Apparel Market Segmentation by Categories

The clothing category dominated the UAE apparel market in 2023.

The key categories of the UAE apparel market are clothing, accessories, and footwear. Within the clothing category womenswear will perform the strongest with significant growth. However, footwear will achieve the strongest CAGR during the forecast period. Persistent high demand for trainers will lead to the growth of the footwear category.

UAE Apparel Market Analysis by Categories, 2023 (%)

UAE Apparel Market Analysis by Categories, 2023 (%)

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UAE Apparel Market – Competitive Landscape

A few of the key brands in the UAE apparel market are:

  • Nike
  • Adidas
  • Shein
  • Max
  • LC Waikiki

Nike continues to advance its lead within the Polish apparel market. The brand’s sportswear specialism, as well as its product innovation and modest clothing offering, are driving its growth. Its collaboration with Muslim fashion designer Saeedah Haque in August 2023 allowed it to see an increase in market share. The collection catered to cultural preferences by fusing traditional clothing, like abayas, with streetwear aesthetics.

UAE Apparel Market Analysis by Brands, 2023 (%)

UAE Apparel Market Analysis by Brands, 2023 (%)

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Key Segments Covered in the UAE Apparel Market Report

UAE Apparel Category Outlook (Value, AED Billion, 2018-2028)

  • Clothing
  • Accessories
  • Footwear


  • This report provides a country snapshot of the UAE’s apparel market.
  • The report provides market data on the apparel market size in UAE, total and online, top brands in the apparel market by market share, the competitive landscape for leading retailers, and consumer insight including how Polish consumers feel about inflation and how they are adapting their shopping habits on clothing.
  • The report also includes key themes in the Polish apparel market, including commentary on the luxury, resales, and sportswear markets.

Key Highlights

The UAE’s apparel market grew by 6.3% in 2023 to reach AED 50.3bn.

The UAE’s real GDP per capita growth slowed in 2023 to just 2.0%, however, in 2024, the UAE’s economy is expected to improve, with real GDP per capita growing by 2.8% to AED 179.7 thousand.

96.3% of UAE consumers have concerns about the impact of inflation on their household budgets. As a result, 43.8% of consumers are opting for cheaper brands, favoring value players like Shein

Reasons to Buy

  • Gain an overview of the UAE apparel market to 2028.
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the UAE apparel market.
  • Understand who the main competitors are in the UAE apparel market and their price positioning.

LC Waikiki
Louis Vuitton

Table of Contents

Executive Summary

Country Overview

Apparel Market to 2028

Consumer Insights

Competitive Landscape

Methodology & Contacts

Frequently asked questions

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