Spain Apparel Consumer Insights – Who Shops, What do they Shop, How do they Shop and Why do they Shop
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Spain Apparel Consumer Insights Report Overview
More than 88% of Spanish consumers made an apparel purchase in 2023, however, around a quarter intend to spend less on the category in the next six months amidst concerns of rising inflation. In the same year, many apparel shoppers preferred items in-store over online purchases. It was also observed that consumers chose to spend more on better quality items than purchase cheaper items that will not last.
The ‘Spain Apparel Consumer Insights Report’ provides detailed insights into consumer sentiment among apparel shoppers in Spain. This report offers a detailed analysis of the market with the impact of recent events on customer shopping behavior, key apparel retailers, and channel usage.
Leading Brands | · Zara
· Adidas · Nike · H&M · Puma · C&A |
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Spain Apparel Consumer Insights - Consumer Sentiment
Spain’s inflation rate has been softening, driving less than half of consumers to expect the economy to get worse in the next six months. Financial pressures have resulted in around half of the Spanish consumers buying more of a store’s own-brand products, and the remaining portion switching to cheaper stores and cheaper brand alternatives, respectively, reducing retailer and brand loyalty.
Younger shoppers anticipate spending more on apparel over the next six months, owing to their keen interest in staying up to date with the latest trends. In contrast, a greater proportion of over 55s are planning to spend less on both clothing & accessories and footwear, as their styles tend to be more focused on classic pieces. This makes it easier for them to cut back when their budgets are squeezed.
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Spain Apparel Consumer Insights - Who Shops & What They Purchase
A high proportion of consumers across all genders and age groups have purchased apparel in the past 12 months. Womenswear is slightly more popular than menswear. This can be attributed to women’s desire for more frequent wardrobe updates. The gap between genders widens within footwear, due to the more diverse range of styles available for women.
In the past 12 months, everyday casualwear was the most popular style among Spanish apparel shoppers of all demographics owing to its superior versatility. Loungewear was the second most purchased style, as bought by over 48% of respondents, which is much higher than in Germany, France, and Italy.
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Spain Apparel Consumer Insights - Where People Shop
The leading global apparel brands that most Spain consumers shop for include Zara, Adidas, Nike, H&M, Puma, and C&A among others. Among these, Zara was the most popular among Spain shoppers in 2023.
Global Apparel Brands Preferred by Consumers, 2023 (%)
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Spain Apparel Consumer Insights - Drivers
Value for money was the prime factor influencing Spain consumers’ apparel purchases. It was followed by quality, fit, and price. The demand for good quality apparel is rising owing to the ongoing inflationary pressures. Squeezed budgets are driving shoppers to find a balance between affordability and durability, to lower products’ cost per wear.
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Scope
- This report provides detailed consumer insights into Spain’s apparel market.
- The report centers on consumer sentiment, categories purchased, and channel usage.
- The report also covers motivations for purchasing, purchase frequency, and the most popular global brands.
Key Highlights
- More than 67% of Spanish consumers agreed that shopping online allows for much greater choice compared to physical shops. While over 56% prefer the ease of comparing products online and more than 39% are deterred from shopping via this channel due to return fees.
- Over half of Spanish apparel shoppers expect their spending on secondhand to remain the same as last year. However, many expect their spending to increase, while over 30% anticipate cutting back.
Reasons to Buy
- Identify how rising inflation is influencing how and where Spain consumers shop
- Understand consumer sentiment in the Spain apparel market and what this means for apparel brands’ next steps.
Primark
Adidas
Nike
H&M
Shein
Mango
Levi's
C&A
Puma
Skechers
Calvin Klein
Tommy Hilfiger
Converse
Lacoste
Table of Contents
Table
Figures
Frequently asked questions
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How many Spanish consumers bought apparel in 2023?
More than 88% of Spanish consumers bought apparel in 2023.
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Which was the prime factor influencing Spain consumers’ apparel purchases in 2023?
Value for money was the prime factor influencing Spain consumers’ apparel purchases in 2023.
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Which were the leading global apparel brands preferred by consumers in 2023?
The global apparel brands most preferred by consumers in 2023 include Zara, Adidas, Nike, H&M, Puma, and C&A among others.
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