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Consumer Insights
Alcoholic Beverages Packaging Opportunities – New Packaging Formats and Value-added Features
The alcoholic beverage sector is dynamic with strong competitors in the market. Such manufacturers aim to make their products unique and quite often build their position on heritage and tradition, which are reflected in the packaging design. On the other hand, many producers are looking for new solutions and follow current trends that may be important for consumers. Consumer awareness of environmental issues is growing and therefore the number of eco-friendly packaging concepts is noticeable in the sector. Although glass...
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Analyst Opinions
Australia Cider Market Insights Report 2016
Temperatures in Australia were above average for most of the year, with several periods of record warmth. The higher temperatures had a positive effect on total beverage consumption. Cider in Australia enjoyed strong growth in 2015, ahead of the other alcoholic beverage categories, thanks to its mainstream price positioning and premium taste. Private Label cider has failed to take off significantly in Australia, and there is currently no expectation that the segment will manage to expand in the near future.