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Consumer Insights
TrendSights Analysis: Guided Health
"TrendSights Analysis: Guided Health", explores what the Guided Health trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last. In the “information economy,” health-conscious consumers now more confidently embrace an abundance of new information tools, enabling more health-driven choices. Consumers are seeking conveniences that make it easier to reach their health goals,...
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Sector Analysis
Consumer and Market Insights: Savory Snacks in the US
The US is the largest savory snacks market in world, despite being the world’s third most populous country, worth over US$30 billion with a volume of three kg billion as of 2015. This is due to consumers’ high disposable income and busy lives, which encourage snacking throughout the day; this particularly explains young adults’ high snacking occasions. The Processed Snacks and Potato Chips segments are most dominant in the market, accounting for 43.2% and 22.6% respectively. The market is forecast...