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Thematic Analysis
Social Media in Retail and Apparel – Thematic Intelligence
Social Media in Retail and Apparel Thematic Report Overview The apparel and health & beauty sectors are increasingly adopting social media platforms and influencer marketing to promote their products and becoming purchasing channels. Adverts and paid partnerships with celebrities and influencers, especially on Instagram, are used exhaustively by apparel and health & beauty brands to expand their reach and appeal, especially among Gen Z shoppers. The purchasing preferences of these shoppers are greatly influenced by what they see on social...
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Analyst Opinions
COVID-19 Impact on Macy’s
The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact Macy's performance. Due to the impacts of COVID-19, the group’s revenue is forecast to plummet in 2020 as its high exposure to clothing & footwear will dampen its sales, with consumers deprioritising non-essential spend. Macy's has clearly communicated the positive actions it is taking to help its staff via email and social media, which will enable it to prove its ethical standards and boost its brand perception in...